Most Valuable Fashion Brands in 2024
The global apparel market is poised for significant growth in 2024, with forecasts predicting it will hit $1.79 trillion. This represents a 3.47% year-over-year increase from 2023’s $1.73 trillion.
As the industry continues to grow and evolve, certain brands stand out for their remarkable value and influence. Here, we explore the most valuable fashion brands in 2024.
10 most valuable fashion brands in 2024: Table
|
Apparel brand |
Brand value |
|
1. Nike |
$71.6 billion |
|
2. Zara |
$27.1 billion |
|
3. Lululemon |
$20.6 billion |
|
4. Adidas |
$16.1 billion |
|
5. Shein |
$16.0 billion |
|
6. Uniqlo |
$15.1 billion |
|
7. H&M |
$6.0 billion |
|
8. Puma |
$3.0 billion |
|
9. ANTA |
$2.9 billion |
|
10. Pull&Bear |
$2.1 billion |
What are the 10 most valuable fashion brands in 2024?
According to a recent analysis, the world’s 10 most valuable apparel brands saw their total value increase by 5% this year, reaching a combined brand value of $180.5 billion. This growth signifies a new competitive landscape taking shape following the disruptions of the early 2020s brought on by the COVID-19 pandemic.
Here are the top 10 most valuable fashion brands in 2024.
1. Nike ($71.6 billion)
Topping the rankings of the most valuable clothing brands is Nike, which continues to dominate the fashion and sporting industries. Boasting a brand value of $71.6 billion, Nike is known for its innovative designs and powerful marketing campaigns, which ensure it remains a favorite among consumers worldwide.
The popular sporting brand is also the top shoe company worldwide (by market cap).
2. Zara ($27.1 billion)
Zara ranks next on the list of the most valuable fashion brands in 2024, with a value of $27.1 billion. It’s also the fastest-growing apparel brand, after successfully differentiating itself from other fast fashion competitors.
3. Lululemon ($20.6 billion)
After Zara is Canada’s Lululemon, with a brand value of $20.6 billion. The brand performs exceptionally well in the athleisure market, as its focus on high-quality, stylish activewear earns it a loyal customer base.
4. Adidas ($16.1 billion)
In fourth place is Adidas, which has maintained its position as one of the world’s leading sportswear brands. Its value of $16.1 billion is thanks to the company’s strategic collaborations and marketing efforts, which bolstered its brand equity.
5. Shein ($16 billion)
Shein’s meteoric rise in the fashion industry is reflected in its brand value of $16 billion and expanding user base in recent years. The brand’s affordable prices for products that it manages to bring to market in a matter of days ensure it stays ahead of evolving trends.
Shein’s strong online and mobile presence makes it a go-to destination for fashion-forward consumers.
6. Uniqlo ($15.1 billion)
Japan’s Uniqlo, valued at $15.1 billion, has carved a niche for itself with its reputation for superior quality and affordability. The brand’s product hits include its popular crescent-shaped shoulder bags. In 2024, Uniqlo plans to open 100 new stores across Greater China and North America to further drive growth.
7. H&M ($6 billion)
Known for its wide range of products and affordability, H&M is the seventh most valuable apparel brand in the world, holding a brand value of $6 billion. The brand’s efforts to personalize and localize its products for various markets in the Middle East have been deemed a success by analysts, which they say helped H&M maintain a strong global presence.
8. Puma ($3 billion)
Eighth on the rankings of the most valuable fashion brands is another sporting giant, Puma. With a brand value of $3 billion, Puma continues to strengthen its position in the sportswear market.
9. ANTA ($2.9 billion)
ANTA, a prominent Chinese sportswear brand, follows in ninth place. In 2024, it is valued at $2.9 billion, as the brand’s emphasis on innovation and quality, along with its strong domestic market presence, contribute to its ranking among the most valuable clothing brands.
10. Pull&Bear ($2.1 billion)
New entrant Pull&Bear rounds out the list of the most valuable apparel brands, with a brand value of $2.1 billion. The brand’s youth appeal and affordable pricing make it a particularly popular choice among younger consumers.