How Much Money Is Spent on Flowers for Mother’s Day? (2013–2024)
Recent Mother’s Day spending statistics show that total expenditure on celebrating the special occasion was recorded at $33.5 billion in 2024, a 6.2% decrease over 2023’s numbers.
But just what are consumers spending on for Mother’s Day, one of the biggest shopping days of the year?
According to a survey by the National Retail Federation, flowers are one of consumers’ largest Mother’s Day expenditures. More specifically, they’re their fourth-largest expense, after jewelry, special outings, and electronics. Here’s a look at how much money is spent on flowers for Mother’s Day every year.
How much money is spent on flowers for Mother’s Day: 2013–2024
|
Year |
Total expenditure on flowers |
Annual change |
|
2013 |
$2.3 billion |
+4.5% |
|
2014 |
$2.3 billion |
0.0% |
|
2015 |
$2.4 billion |
+4.3% |
|
2016 |
$2.4 billion |
0.0% |
|
2017 |
$2.6 billion |
+8.3% |
|
2018 |
$2.6 billion |
0.0% |
|
2019 |
$2.6 billion |
0.0% |
|
2020 |
$2.6 billion |
0.0% |
|
2021 |
$2.7 billion |
+3.8% |
|
2022 |
$2.9 billion |
+7.4% |
|
2023 |
$3.2 billion |
+10.3% |
|
2024 |
$3.2 billion |
0.0% |
How much money is spent on flowers for Mother’s Day? The data shows that in 2024, consumers spent $3.2 billion on flowers on Mother’s Day in the United States—holding steady from 2023’s figure, which was also the highest-ever amount recorded. Flower expenditure per household also fell from $24.43 in 2023 to $23.91 in 2024, marking a dip of 2.1%.
Over the past decade, expenditure on flowers to mark the special second Sunday of May has increased. In 2013, total expenditure on flowers for Mother’s Day was recorded at $2.3 billion, after a 4.5% increase from the previous year. This held steady in 2014, before a 4.3% increase brought total expenditure on flowers to $2.4 billion in 2015. Consumer spend on flowers for Mother’s Day stayed the same in 2016, at $2.4 billion.
From 2017 to 2020, annual expenditure on flowers registered at $2.6 billion. Flower expenditure has continued to rise since. In 2021, consumers spent 3.8% more than the previous four years, bringing the total to $2.7 billion. 2022 saw a 7.4% annual increase in flower expenditure, nearly double the growth rate in 2021, to hit $2.9 billion.
In 2023, consumers’ expenditure on flowers to mark Mother’s Day expanded by 10.3%, the largest yearly rise in over a decade, for sales totaling $3.2 billion.
Over the past decade, flowers have consistently been one of the two most popular gifts among those celebrating Mother’s Day. In 2023 and 2024, they tied for first place with jewelry, with around three-quarters of consumers saying they planned to purchase them.