TikTok Growth Rate (2019–2029)
Given TikTok’s global takeover over the past few years, it should come as no surprise that many of its key metrics have also been rising. This includes annual ad revenues and the amount of time users spend on TikTok.
One important measure of TikTok’s success is its number of users. In 2024, this figure is expected to exceed two billion worldwide. But what does this look like in terms of annual growth? Here’s a look at TikTok’s user growth rate in recent years.
TikTok’s growth in users: table
|
Year |
Number of TikTok users |
TikTok’s annual growth rate |
|
2018 |
347 million |
|
|
2019 |
653 million |
+88.3% |
|
2020 |
1.04 billion |
+58.6% |
|
2021 |
1.41 billion |
+35.8% |
|
2022 |
1.72 billion |
+22.2% |
|
2023 |
1.92 billion |
+11.7% |
|
2024 |
2.05 billion |
+6.7% |
|
2025 |
2.14 billion |
+4.2% |
|
2026 |
2.20 billion |
+2.9% |
|
2027 |
2.25 billion |
+2.3% |
|
2028 |
2.30 billion |
+2.2% |
|
2029 |
2.35 billion |
+2.4% |
TikTok’s growth rate: 2019–2024
Is TikTok still growing? According to the latest analysis of TikTok’s user growth rate, the answer is very much yes.
The popular social media network is set to expand its number of users worldwide by 6.7% in 2024. Despite the gain, it represents a slowdown compared to previous years. In 2019, TikTok’s user growth rate surged by 88.3%—more than 13 times the growth rate expected this year. In 2020, it decelerated to 58.6% as it crossed the one billion user milestone.
Declining further to 35.8% in 2021, TikTok’s user base surged to 1.4 billion. This came despite the app’s permanent ban by authorities in India (currently the world’s most populous country) in January of that year.
Easing continued in 2022 and 2023, to 22.2% and 11.7%, respectively. From 2019 to 2024, TikTok’s growth is projected to average 27% per annum.
TikTok’s growth rate: 2025–2029 forecast
Looking ahead, industry analysts expect TikTok’s user growth rate to continue decelerating until 2028. In 2025, experts have forecast an annual increase of 4.2%. By 2026, this is set to decline to 2.9%. From 2027 to 2029, TikTok is anticipated to expand its user base by between 2.2% and 2.4% per year.
The projected slowdown in its user growth rate follows a trend similar to that of its annual ad revenues. From 2021 to 2025, TikTok’s advertising revenues are set to rise year after year, but at decreasing growth rates.
User growth rate: TikTok vs. competitors
The increase in the number of TikTok users in 2024 is expected to be one of the biggest when compared with other rival social media platforms. For instance, Instagram’s user growth is forecast at 5.7%, while Facebook’s is at 0.7%.