Top 10 Online Shopping Sites (2024)
Given that the number of people shopping online is increasing year after year, the rise of ecommerce cannot be denied.
But just where do consumers go when shopping online? What are the top online shopping websites?
Top 10 online shopping websites ranked by traffic
|
Rank |
Website |
Traffic (July 2024) |
|
1 |
aliexpress.com |
1,029.7 million |
|
2 |
samsung.com |
653.4 million |
|
3 |
ebay.com |
636.0 million |
|
4 |
amazon.de |
604.4 million |
|
5 |
amazon.in |
526.7 million |
|
6 |
amazon.co.uk |
490.8 million |
|
7 |
walmart.com |
439.4 million |
|
8 |
etsy.com |
371.7 million |
|
9 |
ozon.ru |
337.5 million |
|
10 |
xbox.com |
262.1 million |
Top online shopping websites in July 2024
1. Aliexpress.com (1 billion)
In terms of top ecommerce sites by visitors, AliExpress.com, China’s online retail store sits comfortably in first place. According to the latest figures, the number of visits to the world’s top online shopping website surpassed one billion in July 2024, the only online shopping site to achieve this impressive milestone.
2. Samsung.com (653.4 million)
Samsung’s official website comes in second, with over 653 million visits. Despite its high number of monthly visits, the bounce rate of Samsung.com was relatively high, at 65.41%. In other words, around two out of every three visitors landing on Samsung’s website left after visiting just one page. It also had the lowest number of pages visited per session of the top 10 ecommerce sites. Users on Samsung.com viewed an average of 2.63 pages before leaving.
3. Ebay.com (636 million)
Third on this list ranking top ecommerce sites by visitors is eBay.com, receiving 636 million visits. It’s a popular destination for both buyers and sellers, maintaining its status as a major player in the ecommerce space. In fact, the latest eBay statistics show that there are currently over two billion listings on eBay.com vying for the attention of 132 million buyers worldwide.
4. Amazon.de (604.4 million)
Amazon.de, Amazon’s dedicated and localized page for its users in Germany, is fourth, with just over 600 million visits. This highlights Amazon’s strong presence in Europe, particularly in Germany. Further analysis of Amazon.de reveals that its traffic count in July marks a 15.3% monthly increase.
5. Amazon.in (526.7 million)
Amazon.in rounds out the five most visited ecommerce websites, with a monthly traffic of 526.7 million in July 2024.
Together, these five largest online retailers registered nearly 3.5 billion visits, which make up 64.5% of the total number of monthly visits to the top 10 online shopping websites in July 2024. They are also the only ecommerce websites that received more than 500 million visits.
6. Amazon.co.uk (490.8 million)
A third Amazon site, Amazon.co.uk, is sixth on this list ranking the top 10 online shopping sites, highlighting Amazon’s dominance in the digital shopping space. Incidentally, Amazon is also the top ecommerce company in 2024, with a current market cap of more than $1.5 trillion.
7. Walmart.com (439.4 million)
Walmart.com is also among the top ecommerce sites, receiving 439.4 million visits. That said, the website of the largest retailer in the United States recorded a relatively low pages per visit metric in July. At 4.23, it’s the third-lowest of the top 10. Separately, a closer look reveals the average visitor spends just over 11 minutes on the website per session.
8. Etsy.com (371.7 million)
Eighth on the list of the top 10 ecommerce websites in the world is Etsy.com, with 371.7 million visits. Widely popular for its unique and handmade products, the high visitor count indicates Etsy continues to be a go-to marketplace for creatives and shoppers alike.
9. Ozon.ru (337.5 million)
Ozon.ru comes in ninth with 337.5 million visits. The Russia-based ecommerce platform deserves a special mention—at 35.37%, its bounce rate is the lowest on this list of the top 10 online shopping sites. Its average number of pages visited per session of 9.54 is also the highest.
10. Xbox.com (262.1 million)
Rounding out the 10 most visited ecommerce websites is Xbox.com, with 262.1 million visits in July 2024. This marks a 5.2% increase from the previous month’s 249.1 million. Driven by gamers looking for the latest in Xbox games, consoles, and services, Xbox.com received more than one-quarter (25.64%) of its traffic from Brazil. The United States is the site’s second-largest market, contributing to 21.69% of its monthly traffic.