Snapchat Users by Country (2024)
Snapchat’s penetration rate is currently the highest in Saudi Arabia, where its potential advertising reach is as high as 86.9%. Bahrain follows, with a penetration rate of 74.6%. In comparison, the United States has a penetration rate of 33.8%, less than half of both Bahrain and Saudi Arabia's.
If you’re thinking about marketing your business on Snapchat, penetration rates aside, you’ll need key data such as the breakdown of Snapchat users by country to properly build your strategy. So, which of the following countries has the most Snapchat users—Saudi Arabia, Bahrain, or the US?
Who uses Snapchat? Snapchat users ranked by country (2024)
|
Country |
Number of Snapchat users in 2024 |
|
1. India |
204.4 million |
|
2. United States |
106.5 million |
|
3. Pakistan |
35.6 million |
|
4. France |
28.4 million |
|
5. Saudi Arabia |
24.3 million |
|
6. United Kingdom |
23.6 million |
|
7. Germany |
22.2 million |
|
8. Egypt |
19.3 million |
|
9. Iraq |
19.1 million |
|
10. Nigeria |
17.6 million |
Snapchat users by country: top 10
According to the latest statistics of Snapchat users by country, India is home to 204.4 million active users of the platform. This makes it the country with the biggest number of Snapchat users. Given India’s large population, this means Snapchat’s penetration rate there is at a relatively low 14%. Recent figures also show that the number of Snapchat users in India has been falling—decreasing by 4.8% over the last reported quarter.
Second on the list breaking down Snapchat users by country is the US, where there are 106.5 million users. The platform’s penetration rate is significantly higher there, at 34.1%. The number of Snapchat users in the US has held steady from the previous quarter. India and the US are the only countries with more than 100 million Snapchat users. Together, there are more than 300 million active Snapchat users in these two countries.
Pakistan is next on the ranking of Snapchat users by country, with 35.6 million. France and Saudi Arabia round out the top five, with 28.4 million and 24.3 million, respectively.
Sixth on the list sorting Snapchat users by country is the United Kingdom, home to 23.6 million users. It is followed by Germany, with 22.2 million, and Egypt, with 19.3 million. Iraq and Nigeria complete the ranking of Snapchat users by country, with 19.1 million and 17.6 million users, respectively.
Nearly half half of the 10 countries on this ranking of Snapchat users by country are located in Asia. Two are in Africa, and the United States is the only North American country to feature on the list. The remaining are located in Europe.