LinkedIn Gender Demographics (2024)
Launched in 2003, LinkedIn has grown into the world’s leading professional networking platform, with a user base that spans more than 200 countries. As of 2024, there are more than 770 million LinkedIn users worldwide, establishing the platform as a key tool for professionals and businesses.
For brands looking to engage effectively on the platform, understanding LinkedIn’s gender demographics can provide critical insights for targeted strategies. Analyzing these gender-specific trends can help guide more precise marketing decisions.
LinkedIn gender demographics: global market share
|
Gender of LinkedIn users (global) |
Market share |
|
Female |
43.1% |
|
Male |
56.9% |
The global user base of LinkedIn shows a distinct gender skew in favor of male users. As of 2024, 56.9% of LinkedIn’s users are male, with females comprising 43.1% of the total user population. This gender distribution reflects a trend similar to other major platforms like Facebook and TikTok, both of which also have slightly more male than female users. For marketers, targeting male audiences globally may yield higher engagement.
LinkedIn gender demographics: global adoption rate
|
Gender of LinkedIn users (global) |
Adoption rate |
|
Female |
12.5% |
|
Male |
16.6% |
When looking at adoption rates—or the percentage of the total male and female population that actively uses LinkedIn—the data on LinkedIn’s gender demographics reveals that males are again more engaged. Approximately 16.6% of the global male population uses LinkedIn, compared to 12.5% of the female population.
This suggests that males may find LinkedIn’s offerings, such as networking, job searching, and professional content, slightly more appealing or useful than females do.
LinkedIn gender demographics: US market share
|
Gender of LinkedIn users (US) |
Market share |
|
Female |
50% |
|
Male |
50% |
The gender dynamics of LinkedIn's gender demographics look quite different when zooming in on the US, the country with the highest number of LinkedIn users. Here, LinkedIn's gender demographics are perfectly equal: 50% of LinkedIn users in the US are female and 50% are male.
This balanced representation stands in contrast to the global trend and demonstrates LinkedIn’s strong appeal to both genders in the US, suggesting that gender-neutral campaigns may perform best.
LinkedIn gender demographics: US adoption rate
|
Gender of LinkedIn users (US) |
Adoption rate |
|
Female |
73.3% |
|
Male |
76.2% |
Interestingly, despite the balanced gender split in user share, there is still a slight difference in adoption rates between the two genders. More than one-quarter (76.2%) of the male population in the US uses LinkedIn, compared to 73.3% of females.
With LinkedIn penetration reaching an impressive 88% of the adult population in the United States, the platform's strong user base is evident. By understanding LinkedIn's gender demographics and these adoption trends, businesses can effectively tailor their marketing strategies to leverage the platform's broad reach and appeal to diverse professional audiences.