TikTok Users by Country (2024)

To craft a good TikTok marketing strategy, you need to equip yourself with basic knowledge about its one billion users. This means that aside from knowing the age demographics of TikTok users, having a clear picture of the breakdown of TikTok users by country can also help you fine-tune your approach.

Here’s a look at the number of TikTok users by country.

TikTok users by country: key takeaways

Indonesia is home to the biggest number of TikTok users. There are 157.6 million people using TikTok there.
Indonesia, the United States, and Brazil are the only countries with more than 100 million TikTok users.
India, home to the biggest number of Instagram and Facebook users, does not feature on this list ranking TikTok users by country. This is because the Indian government banned the app in June 2020, citing national security concerns and data privacy issues. Prior to the ban, India was TikTok’s biggest market.

Breakdown of the number of TikTok users by country

Country	Number of TikTok users
1. Indonesia	157.6 million
2. United States	120.5 million
3. Brazil	105.3 million
4. Mexico	77.5 million
5. Vietnam	65.6 million
6. Pakistan	62.1 million
7. Philippines	56.1 million
8. Russia	56.0 million
9. Thailand	50.8 million
10. Bangladesh	41.1 million

According to the latest data on TikTok’s advertising reach, Indonesia is home to the biggest number of TikTok users worldwide, with 157.6 million TikTokers residing there. Despite a temporary ban in 2018 by the government, the social media app remains widely used among residents in the most populous country in Southeast Asia.

The country with the second-highest number of TikTok users is the United States. Analysts say TikTok’s popularity in the US skyrocketed following its merger with Musical.ly in 2018. Prior to that, there were fewer than 10 million monthly active users on the platform. But in the months following the merger, the number of TikTok users grew exponentially. It surpassed Facebook, Instagram, Snapchat, and YouTube in the number of downloads, and even prompted Facebook to launch a rival service, Lasso. Incidentally, many of the most-followed people on TikTok are also located in the US. The latest count indicates there are currently 120.5 million TikTok users in the US.

Third on the list ranking TikTok users by country is Brazil, with 105.3 million TikTokers located there. Indonesia, the US, and Brazil are the only three countries with more than 100 million TikTok users. Brazil is followed by Mexico, with around 77.5 million TikTok users. In fact, TikTok was Latin America’s fastest-growing social media platform in 2023. According to reports, the number of TikTok users in the region grew by 11.8% last year.

Rounding out the top five countries where TikTok users are located is Vietnam, home to 65.6 million users. This is followed by Pakistan, with 62.1 million TikTok users. The Philippines ranks next, with 56.1 million. Russia, where TikTok is the fifth-most-popular social media app, behind VK, WhatsApp, Telegram, and Odnoklassniki, is in eighth place, with 56 million TikTok users.

Thailand and Bangladesh complete the list ranking TikTok users by country, with 50.8 million and 41.1 million, respectively.

The breakdown of TikTok users by country shows that, despite launching only in 2016, TikTok has managed to penetrate some of the world’s most populous countries across various continents.

TikTok users by country: FAQs

How many users does TikTok have?

In 2024, TikTok boasts two billion users worldwide, a 6.7% increase from 2023. This is forecast to increase by another 4.2% in 2025.

Which year did TikTok come out?

TikTok was introduced in its home market of China in 2016 under the name Douyin. Following its domestic success, parent company ByteDance launched an international version a year later, which quickly gained popularity after its merger with Musical.ly.

How many Americans use TikTok?

As of 2024, there are more than 107 million users in the United States. This represents a 5.4% annual rise. The number of TikTok users in the US is set to continue growing, reaching 121.1 million by 2027.

What country uses TikTok the most and with how many users?

In terms of time spent, Indonesia leads with more than 150 million TikTok users spending an average of 41 hours and 35 minutes on the app every month (compared to the global average of 31 hours and 43 minutes). Meanwhile, Israel, with 4.5 million TikTok users, is where TikTok users open the app the most, averaging 405.1 times per month, versus the global average of 310.8.