Percentage of TikTok Users by Country (2024)
TikTok’s user base has continued to expand, despite regulatory challenges in the United States, one of its key markets, and bans in certain countries such as India. In 2024, the number of TikTok users worldwide is projected to rise by 6.7%, to 2.1 billion.
Countries like Indonesia, the United States, and Brazil lead in sheer user numbers, each boasting more than 100 million users each. But simply knowing where large numbers of TikTok users reside isn’t enough for businesses looking to leverage the popular app effectively. Understanding where TikTok usage is most concentrated offers valuable insights for refining marketing strategies. In this post, we’ll dive into TikTok’s usage by country.
TikTok usage by country: Table
|
Country |
TikTok ad reach/total population |
|
1. Saudi Arabia |
133.7% |
|
2. Iraq |
129.6% |
|
3. United Arab Emirates |
118.5% |
|
4. Kazakhstan |
110.7% |
|
5. Malaysia |
108.7% |
|
6. Ecuador |
101.5% |
|
7. Libya |
101.3% |
|
8. Lebanon |
101.0% |
|
9. Qatar |
100.4% |
|
10. Kuwait |
99.4% |
Percentage of TikTok users by country: Top 10
A recent report on the percentage of TikTok users by country shows that Saudi Arabia leads the pack, with an astounding penetration rate of 133.7%. This figure suggests that there are currently more TikTok accounts than residents over 18 years old in the country.
According to analysts, this seemingly exaggerated figure (of over 100%) may be attributed to several factors, such as the presence of duplicate or inactive accounts, which can inflate user count. Additionally, this statistic considers only TikTok users above the age of 18, potentially leading to discrepancies if users misrepresent their actual ages on the app.
Second on the list ranking the percentage of TikTok users by country is Iraq, with a penetration rate of 129.6%. The United Arab Emirates and Kazakhstan follow, with 118.5% and 110.7%, respectively. Completing the top five on this list comparing TikTok usage by country is Malaysia—the TikTok penetration rate there is 108.7%. Notably, three out of the five countries mentioned so far are located in the Middle East.
Ecuador, Libya, Lebanon, and Qatar follow, with rates ranging from 100% to 102%. Rounding out the top 10 on this ranking of TikTok usage by country is Kuwait, with a penetration rate of 99.4%.
TikTok usage by country: How to use this data
As TikTok continues to evolve, monitoring regional usage patterns and adapting marketing strategies accordingly will be essential for businesses seeking to harness the popular social network’s full potential.
By staying up to date with TikTok's global reach and specific market dynamics, businesses can capitalize on emerging trends, foster meaningful community engagement, and achieve their digital marketing objectives effectively.