Percentage of TikTok Users by Country (2024)
TikTok’s user base has continued to expand, despite regulatory challenges in the United States, one of its key markets, and bans in certain countries such as India. In 2024, the number of TikTok users worldwide is projected to rise by 6.7%, to 2.1 billion.
Countries like Indonesia, the United States, and Brazil lead in sheer user numbers, each boasting more than 100 million users each. But simply knowing where large numbers of TikTok users reside isn’t enough for businesses looking to leverage the popular app effectively. Understanding where TikTok usage is most concentrated offers valuable insights for refining marketing strategies. In this post, we’ll dive into TikTok’s usage by country.
TikTok usage by country: Table
|
Country |
TikTok ad reach/total population |
|
1. United Arab Emirates |
139.7% |
|
2. Saudi Arabia |
137.6% |
|
3. Kuwait |
128.7% |
|
4. Iraq |
127.4% |
|
5. Qatar |
118.5% |
|
6. Lebanon |
116.1% |
|
7. Malaysia |
115.0% |
|
8. Kazakhstan |
114.2% |
|
9. Libya |
113.4% |
|
10. Ecuador |
103.2% |
Percentage of TikTok users by country: Top 10
A recent report on the percentage of TikTok users by country shows that the United Arab Emirates leads the pack, with an astounding penetration rate of 139.7%. This figure suggests that there are currently more TikTok accounts than residents over 18 years old in the country.
According to analysts, this seemingly exaggerated figure (of over 100%) may be attributed to several factors, such as the presence of duplicate or inactive accounts, which can inflate user count. Additionally, this statistic considers only TikTok users above the age of 18, potentially leading to discrepancies if users misrepresent their actual ages on the app.
Second on the list ranking the percentage of TikTok users by country is Saudi Arabia, with a penetration rate of 137.6%. Kuwait and Iraq follow, with 128.7% and 127.4%, respectively. Completing the top five on this list comparing TikTok usage by country is Qatar—the TikTok penetration rate there is 118.5%. Notably, all five countries mentioned so far are located in the Middle East.
Lebanon ranks six on this ranking of TikTok usage by country, with a penetration rate of 116.1%. Malaysia, Kazakhstan, and Libya follow, with rates ranging from 113% to 115%. Rounding out the top 10 is Ecuador, with a penetration rate of 103.2%.
TikTok usage by country: How to use this data
As TikTok continues to evolve, monitoring regional usage patterns and adapting marketing strategies accordingly will be essential for businesses seeking to harness the popular social network’s full potential.
By staying up to date with TikTok's global reach and specific market dynamics, businesses can capitalize on emerging trends, foster meaningful community engagement, and achieve their digital marketing objectives effectively.