Most Valuable Luxury Brands in 2024

The global luxury market is forecast to expand by 4% in 2024, as total revenue hits $369 billion. With European brands dominating the list of the top luxury goods companies worldwide (by market cap), it should come as no surprise that the world’s most valuable luxury brands are also mostly European.

Here’s an in-depth look into the most valuable designer brands in 2024.

Most valuable luxury brands in 2024: Table

Luxury brand	Brand value in 2024
1. Louis Vuitton	$129.9 billion
2. Hermès	$93.7 billion
3. Chanel	$60.2 billion
4. Gucci	$23.8 billion
5. Dior	$12.0 billion
6. Cartier	$10.5 billion
7. Rolex	$9.1 billion
8. Saint-Laurent/YSL	$6.5 billion
9. Tiffany & Co.	$6.2 billion
10. Prada	$5.1 billion

What are the 10 most valuable luxury brands in 2024?

In 2024, the performance of the world’s most valuable luxury brands rebounded, recording an 8% increase in total value over the past year. This rise follows a 4% decline in the previous year, a result of the slowdown in the Chinese market.

Over the past year, the Chinese domestic market recovered, with the luxury sector there growing by 12%. Even though mass Chinese travel has not yet returned to pre-pandemic levels, analysts note that affluent Chinese shoppers have resumed their international trips and are being met with revamped retail experiences tailored to their preferences, spurring purchases.

1. Louis Vuitton ($129.9 billion)

Louis Vuitton continues to lead the luxury brand sector, maintaining its position as the most valuable luxury brand in 2024, with a valuation of $129.9 billion.

Known for its unmatched brand prestige, Louis Vuitton’s brand value grew by 4% from the previous year. The brand’s parent company, LVMH, is also the biggest clothing company in the world in terms of market capitalization.

2. Hermès ($93.7 billion)

Hermès ranks next on the list of the most valuable luxury brands in the world. Valued at $93.7 billion, Hermès is renowned for its quality, craftsmanship, and timeless style, with its Birkin bag as one of its most popular products. According to analysts, the brand has excelled in recent years by focusing product exclusivity, a strategy that has led it to a 23% growth in value.

3. Chanel ($60.2 billion)

Following Hermès is Chanel, with a brand value of $60.2 billion, an 8% annual increase. The Parisian fashion house remains a symbol of luxury and elegance, known for its classic designs and high-quality products.

Experts say Chanel’s sustained growth is driven by its strong brand heritage and strategic marketing initiatives.

4. Gucci ($23.8 billion)

Gucci ranks fourth, with a brand value of $23.8 billion. Unlike its competitors on this list, the Italian luxury brand experienced a decline in value, falling by 9% year on year.

Despite the dip, its brand value remains high, an indication of Gucci’s ability to attract a global audience via its commitment to quality and bold fashion statements.

5. Dior ($12 billion)

Dior’s brand value stands at $12 billion in 2024, reflecting its influence and reach on the luxury market. Analysts say the brand’s focus on haute couture, ready-to-wear collections, and luxury accessories has helped it maintain a strong presence.

6. Cartier ($10.5 billion)

Known for its luxury jewelry and watches, Cartier is ranked sixth and valued at $10.5 billion. The brand’s timeless elegance and exquisite craftsmanship make it a favorite among luxury consumers, particularly those with an enthusiasm for watches. Cartier’s ability to blend tradition with contemporary design elements continues to drive its brand value.

7. Rolex ($9.1 billion)

Another watchmaker, Rolex, valued at $9.1 billion, ranks close behind. The Swiss brand remains the epitome of luxury watchmaking with precision engineering and innovative designs. Its association with prestigious events like the Oscars and major sports tournaments has also bolstered its market position.

Rolex’s brand value in 2024 marks a 15% increase, reflecting its ongoing appeal and consumer trust.

8. Saint Laurent/YSL ($6.5 billion)

With a brand value of $6.5 billion, Saint Laurent has leapfrogged into the eighth position on this list of the most valuable luxury brands. Its edgy and modern fashion has resonated well with younger consumers, contributing to its growth. Saint Laurent’s strategic marketing and expansion into new markets have also reinforced its status as a leading luxury brand.

9. Tiffany & Co. ($6.2 billion)

Next on the ranking of the most valuable designer brands is Tiffany & Co., valued at $6.2 billion. Known for its iconic blue boxes and exceptional diamonds, Tiffany & Co. continues to be a premier name in the luxury jewelry sector.

10. Prada ($5.1 billion)

Rounding out the list of the 10 most valuable luxury brands is Prada, with a brand value of $5.1 billion. The Milanese fashion house is renowned for its innovative designs and commitment to luxury.