Most Visited Websites in the US (2024)
With the average consumer spending more than six hours a day on the internet, knowing what websites they’re dedicating their online time to can help you understand them better. In doing so, you’re armed with the knowledge needed to craft an ecommerce marketing strategy that caters to their habits.
Currently, the list of the most visited websites worldwide is dominated by search engines and social media sites. What about in the United States, the country with the second-highest ecommerce sales? Here’s a breakdown of the most visited websites in the US.
Most popular US websites: highlights
- As of September 2024, Google.com is the most popular website in the US in terms of traffic, with 23.51 billion visits.
- Seven out of the 10 most visited websites in the US are either search engines or social media sites.
- Google.com and YouTube.com are the two most visited websites in the US and globally.
10 most popular websites in the US ranked by traffic (September 2024)
|
Website |
Traffic |
Pages/visit |
Bounce rate |
|
23.51 billion |
4.43 |
40.71% |
|
2. Youtube.com |
11.00 billion |
5.98 |
38.06% |
|
3. Trc.taboola.com |
4.09 billion |
1.25 |
85.97% |
|
4. Taboolanews.com |
3.87 billion |
1.22 |
88.81% |
|
5. Reddit.com |
2.95 billion |
2.64 |
63.03% |
|
6. Facebook.com |
2.39 billion |
4.95 |
51.28% |
|
7. Amazon.com |
2.39 billion |
6.79 |
37.69% |
|
8. Yahoo.com |
1.67 billion |
3.33 |
47.69% |
|
9. Duckduckgo.com |
1.41 billion |
2.33 |
52.13% |
|
10. Bing.com |
1.39 billion |
3.69 |
44.35% |
Most popular websites in the US (by monthly traffic): top 10
A recent list of the top 10 websites by traffic in the US shows that Google.com sits comfortably in first place. In September 2024, the popular search engine’s website received 23.51 billion visits. Google is also the most used search engine in the world, with over 90% of online queries carried out on its site.
This is followed by YouTube.com, with 11 billion visits. Incidentally, YouTube is a Google-owned entity. Google.com and YouTube.com are also the two most visited websites globally.
Trc.taboola.com, an advertising platform, is the third most popular website in the US. Despite ranking relatively high, its traffic is significantly lower than that of Google and YouTube. In September 2024, Trc.taboola.com recorded 4.09 billion visits—just 17.4% of the traffic Google.com received. It is followed by Taboolanews.com, with 3.87 billion visits.
Social media site Reddit.com rounds out the five most visited websites in the US, receiving 2.95 billion visits in September. Sixth on the list of the top 10 websites in the US is Facebook.com, the world’s most popular social media platform, with 2.39 billion visits. Amazon.com, the largest ecommerce company worldwide by market value and one of the top online marketplaces in the US, follows closely behind. The site received close to 2.39 billion visits in September 2024.
Popular search engine Yahoo is eighth on the list of the top US websites, receiving 1.67 billion visits. DuckDuckGo, the fourth-most popular search engine in the US, is close behind in ninth place with 1.41 billion. Bing.com completes the list of the top 10 websites in the US. It received 1.39 billion visits in September 2024.
Top 10 websites in the US: pages per visit and bounce rates
Of these top websites, Amazon.com performed the best in terms of number of pages visited per session. In September 2024, the average user on Amazon.com visited 6.79 pages. Meanwhile, the site with the lowest number of pages visited is taboolanews.com, with an average of 1.22 pages per session.
Amazon.com also registered the best bounce rate. At 37.69%, it means that just over one-third of its users leave the site after visiting just one page. On the other end of the spectrum is taboolanews.com, which had a bounce rate of 88.81%.