What Percentage of Snapchat Users Are Female? (2024)
Globally, women spend the most time on social media daily, regardless of their age group. However, data from major platforms like Facebook and YouTube shows that male users hold a higher market share. How does Snapchat, one of the most popular social media platforms, compare?
Understanding the gender breakdown of Snapchat's user base is essential for crafting effective marketing campaigns and connecting with audiences in a more targeted manner. In this article, we’ll examine Snapchat’s gender demographics and look at what percentage of Snapchat users are female.
Snapchat gender demographics: global market share
|
Gender of Snapchat users (global) |
Market share |
|
Female |
48.6% |
|
Male |
50.4% |
What percentage of Snapchat users are female?
Globally, the Snapchat gender demographics indicate a relatively balanced split between female and male users. As of 2024, 48.6% of Snapchat users identify as female, while 50.4% identify as male. (The market shares do not add up to 100%, as there are users who either do not identify with either gender or do not disclose their gender.) This indicates that Snapchat has a slight skew toward male users on a global scale, but the overall distribution remains fairly even, which makes it a versatile platform for different types of content that can resonate equally with both male and female audiences.
While rival platforms like Instagram and TikTok also have a male majority, the gender balances there are more uneven. For instance, TikTok’s gender demographics reveal that 56.2% of its global users are male, compared to 43.8% female.
Snapchat gender demographics: global adoption rate
|
Gender of Snapchat users (global) |
Adoption rate |
|
Female |
9.6% |
|
Male |
10.1% |
The adoption rate of Snapchat also highlights some interesting trends. More than one-tenth (10.1%) of the global male population uses Snapchat, compared to 9.6% of the global female population.
Snapchat gender demographics: US market share
|
Gender of Snapchat users (US) |
Market share |
|
Female |
54.8% |
|
Male |
44.8% |
Snapchat's gender demographics in the United States reveal a different picture compared to the global data. In the US, 54.8% of Snapchat users there identify as female, while 44.8% identify as male. This marks a significant shift from the global trend, with more females using Snapchat in the US than males. This gender reversal suggests that Snapchat may have more appeal to female users in the US, possibly due to content preferences or the types of features that resonate better with women.
Snapchat gender demographics: US adoption rate
|
Gender of Snapchat users (US) |
Adoption rate |
|
Female |
36.3% |
|
Male |
30.9% |
When looking at the adoption rate of Snapchat in the US, the differences are even more pronounced. More than one-third (36.3%) of the female population in the US actively uses Snapchat, versus 30.9% of the male population. Compared to the global adoption rates, both genders show much higher engagement in the US. This high adoption rate can be attributed to Snapchat's strong foothold there, as the country hosts the second-largest number of Snapchat users worldwide.