How Much Is Spent on Mother’s Day? (2013–2024)
Ranked among the busiest shopping days of the year, Mother’s Day is clearly an important day for consumers and retailers alike.
As a business owner, knowing how best to prepare your store for the event requires having a clear idea of how shoppers plan to celebrate. This starts with knowing how much is spent on Mother’s Day every year.
Here’s a look at how Mother’s Day spending has evolved over the past decade.
Mother's Day spending: 2024
|
Category |
Total spend |
|
1. Jewelry |
$7.0 billion |
|
2. Electronics |
$5.9 billion |
|
3. Special outing |
$3.5 billion |
|
4. Gift cards |
$3.2 billion |
|
5. Flowers |
$3.2 billion |
In 2024, Mother’s Day spending was recorded at $33.5 billion, marking a 6.2% fall—the first annual decrease in six years and the largest decline since 2009. In contrast, the previous two years saw Mother’s Day spending rise by more than 12%.
Mother’s Day spending statistics show that in 2024, the average spend per household fell to $254.04, a 7.3% dip from the $274.02 recorded in 2023. This came as the percentage of people celebrating the occasion held steady at 84%.
Consumers spent the most on jewelry, which has been consumers’ largest expenditure since 2015. In 2024, $7 billion was spent on jewelry for Mother’s Day. This is followed by special outings and electronics, on which $5.9 billion and $3.5 billion were spent, respectively. Gift cards and flowers were consumers’ fourth-biggest expenditures, at $3.2 billion for each category.
How much money is spent on Mother's Day: 2013–2023
|
Year |
Total Mother’s Day spending |
Annual change |
|
2013 |
$20.7 billion |
+11.3% |
|
2014 |
$19.9 billion |
-3.9% |
|
2015 |
$21.2 billion |
+6.6% |
|
2016 |
$21.4 billion |
+1.0% |
|
2017 |
$23.6 billion |
+10.1% |
|
2018 |
$23.1 billion |
-1.7% |
|
2019 |
$25.0 billion |
+7.8% |
|
2020 |
$26.7 billion |
+7.0% |
|
2021 |
$28.1 billion |
+5.2% |
|
2022 |
$31.7 billion |
+12.9% |
|
2023 |
$35.7 billion |
+12.6% |
|
2024 |
$33.5 billion |
-6.2% |
According to Mother’s Day spending statistics from the National Retail Federation, total expenditure to celebrate the event has generally increased over the past 10 years.
The data collected shows that in 2013, overall spending came in at $20.7 billion. This was an 11.3% rise from the previous year and also the first time Mother’s Day spending exceeded $20 billion.
In 2014, Mother’s Day spending fell 3.9% to $19.9 billion—the first annual decrease in at least five years. Expenditure rebounded immediately in 2015, growing by 6.6%, to $21.2 billion. Increases continued for the following three years, before another dip in 2018. That year, Mother’s Day spending fell by 1.7%, to $23.1 billion.
These Mother’s Day statistics show that annual expenditure to honor the special day rose every year from 2019 to 2023. Total Mother’s Day spending in 2019 hit $25 billion, a 7.8% annual rise, before growing again by 7% in 2020, to $26.7 billion. In 2021, expenditure topped $28.1 billion, after a 5.2% increase, and this was followed by a 12.9% increase in 2022, to $31.7 billion.