Biggest Toy Companies Worldwide
Online revenues from toys and hobby and DIY-related products worldwide are among the third-largest online shopping categories, making it a lucrative sector for new businesses.
To better understand the potential of this industry, we need to know who its largest players are. This starts with answering the question: What is the biggest toy company in the world?
Top toy companies ranked by market capitalization (September 2024)
|
Biggest toy companies |
Market value |
|
1. Mattel |
$6.35 billion |
|
2. Spin Master |
$2.41 billion |
|
3. Funko |
$550 million |
|
4. Build-A-Bear |
$460 million |
|
5. Jakks Pacific |
$260 million |
|
6. Blue Hat |
$24.65 million |
What are the biggest toy companies in the world in 2024?
1. Mattel: $6.35 billion
A recent analysis of the biggest toy companies shows that Mattel currently tops the list. As of September 2024, the California-based company has a market capitalization of $6.35 billion. It represents a 4.7% dip from its value at the end of 2023, which was recorded at $6.7 billion. According to a separate report, the company generated $5.44 billion in worldwide revenues in 2023.
Founded in 1945, the world’s largest toy company owns popular brands like Barbie, Hot Wheels, Fisher-Price, and UNO in its extensive portfolio. A closer look at Mattel’s market cap history shows that the company’s value peaked in 2013, when it surged by 28.8% from the previous year, to $16.1 billion. Several years of decline followed, pushing its value down. By 2018, the company’s market cap had fallen to $3.4 billion. Since then, with the exception of 2022, during which Mattel’s market value fell by 16.3%, Mattel has grown its value nearly every year.
2. Spin Master: $2.41 billion
The second-largest toy manufacturer is Spin Master. It has a market capitalization of $2.41 billion, less than half of Mattel’s. The Canadian company’s value has fallen by 11.5% since it closed 2023 out at $2.7 billion. Mattel and Spin Master are the only toy companies whose market values are currently in the billions.
3. Funko: $550 million
Third on the list of the biggest toy companies is Funko, a US toy company best known for its pop culture collectibles.
Valued at more than half a billion dollars as of September 2024, the Washington-headquartered toy maker has experienced a fall in its market capitalization in recent years. In 2021, Funko’s worth surged 45.5%, to $750 million. Two years of decreases averaging 26.2% brought its market value down to $400 million at the end of 2023. Since then, Funko has seen an encouraging recovery—its current value marks a 36.8% surge from the end of last year.
4. Build-A-Bear: $460 million
Funko is followed close behind by Build-A-Bear, with a market value of $460 million.
The company, renowned for its stuffed animals, has seen massive fluctuations in its value since it went public in 2004. That year, its market capitalization was $680 million. Four consecutive years of decreases took its value to $94 million in 2008.
Further rises and falls followed in the following years. Between 2009 and 2023, Build-A-Bear’s value saw its largest annual fall in 2018, when it dipped by 59.7%, to $59.1 million. Its biggest yearly increase came in 2021, rising by 367.7%, to $310 billion.
5. Jakks Pacific: $260 million
Another US toy company, Jakks Pacific, is in fifth place, with a market cap of $260 million. This marks a 26.9% plunge from its valuation of $350 million in 2023, during which it recorded $711.56 million in global revenues.
Among its most well-known products are World of Nintendo action figures, inspiration for which they got from popular video games like Donkey Kong, Mario, and Zelda.
6. Blue Hat: $24.65 million
China’s Blue Hat rounds out the list of the largest toy companies. Its current worth is estimated at $24.65 million, diving by 56.6% from its $56.8 million capitalization at the end of 2023.