Most Downloaded App in the US
Meta-owned and Google entities currently feature heavily on the list of the most popular apps in the United States in terms of users, making up eight out of the top 10. What about the most popular apps with regard to the number of downloads?
Here’s a look at the most downloaded apps in the US.
Most downloaded app in the US: top 10
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Most downloaded app in the US in 2023 |
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1. Temu |
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2. TikTok |
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3. CapCut |
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4. Max |
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5. Threads |
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6. Shein |
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7. WhatsApp Messenger |
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8. Instagram |
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9. Facebook |
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10. Cash App |
1. Temu
According to a survey, topping the list as the most downloaded app in the US is Temu, which has taken the market by storm. This shopping platform offers an array of products at competitive prices, appealing to bargain hunters and those seeking variety in one convenient location.
2. TikTok
Short-form video-sharing app TikTok is the second-most downloaded app in the US. That’s not all. Not only was TikTok one of the fastest-growing social media platforms in the country last year, the Bytedance-owned app is also currently the fourth most used platform, frequented by nearly half of all adult social users. The same survey shows that TikTok is also the app on which US consumers spend the most amount of money.
If you’re thinking of marketing your brand on TikTok, you may want to pay attention to the following demographic: there are slightly more female TikTok users (54.4%) than male (45.6%) users in the US.
3. CapCut
TikTok is followed by CapCut, the third-most downloaded app in the US. Also owned by ByteDance, CapCut has emerged as a favorite for video editing. Its user-friendly interface and robust features allow creators to produce high-quality videos with ease, contributing to its high ranking.
4. Max
As streaming services flourish, Max, owned by Warner Bro., stands out by offering a wide range of entertainment options, including movies, series, and exclusive content, catering to diverse tastes and preferences.
5. Threads
This Meta-owned newcomer has made significant waves as a direct competitor to other social media platforms, providing a fresh space for users to connect and share their lives. Launched in the summer of 2023, the number of Threads users soared quickly, and recent data shows it currently has around 160 million users.
6. Shein
Chinese fast-fashion company Shein ranks sixth on the list of the most downloaded apps in the US. In 2023, the number of Shein users in the US grew by 26.3%, to 17.3 million.
7. WhatsApp Messenger
A staple in communication with a user base of 2 billion, WhatsApp Messenger facilitates text, voice, and video conversations across the globe, emphasizing privacy and convenience. Not only is it the most popular messaging app worldwide, it is also one of consumers’ favorite chat apps in the US.
8. Instagram
Meta-owned Instagram is the eighth-most-downloaded app in the US. In 2024, the number of Instagram users in the US is forecast to rise to 138.5 million, marking a 3.7% increase from the previous year.
9. Facebook
Despite the emergence of new platforms, Facebook remains a popular app among the US public, helping to connect friends, family, and communities. This is evidenced in the rising number of Facebook users in the US, which is forecast to grow to 246.3 million this year.
10. Cash App
The 10th most downloaded app in the US is Cash App, a mobile payment service that lets users send and receive money instantly. The number of Cash App users in the US is expected to hit 50 million this year, after a 9.9% annual increase, and hit 61.2 million by 2027.