US Skin Care Market (2018–2029)
With revenues from the global skin care market expected to reach $194.3 billion in 2025, starting a skin care brand can seem like an extremely lucrative entrepreneurial venture.
As an aspiring entrepreneur based in the United States, having a clearer picture of the local market can help you better determine business opportunities. This starts with knowing how much the US skin care market is worth.
US skin care market: table
|
Year |
US skin care market revenue |
Annual change |
|
2018 |
$20.18 billion |
|
|
2019 |
$20.97 billion |
+3.9% |
|
2020 |
$20.39 billion |
-2.8% |
|
2021 |
$20.68 billion |
+1.4% |
|
2022 |
$22.36 billion |
+8.1% |
|
2023 |
$23.59 billion |
+5.5% |
|
2024 |
$24.35 billion |
+3.2% |
|
2025 |
$25.08 billion |
+3.0% |
|
2026 |
$25.83 billion |
+3.0% |
|
2027 |
$26.66 billion |
+3.2% |
|
2028 |
$27.34 billion |
+2.6% |
|
2029 |
$27.79 billion |
+1.6% |
US skin care market: 2018–2025
According to a recent analysis, the US skin care market is set to generate $25.08 billion in revenues in 2025—a 3% increase from 2024. This represents a market share of 24.4%. In other words, nearly one-quarter of every dollar that US consumers spend on beauty products in 2025 will be on skin care.
Skin care products will also be the second-largest revenue-generating category of the entire US beauty industry, after personal care, which has revenues forecasted at $46.33 billion, almost double the expected revenues of skin care items.
Despite the expected annual increase in 2025, the US skin care market’s growth rate will mark a slowdown from the previous years. In 2024, it’s set to grow by 3.2%, while 2023’s annual growth rate registered at 5.5%, the second-largest expected between the forecast period of 2018 to 2029, after 2022’s 8.1%.
By industry experts’ estimations, between 2018 and 2025, the sector is set to increase its annual revenues by $4.9 billion. This marks a 24.3% overall increase and an average annual growth rate of 3.2%.
US skin care market: 2026–2029 revenue forecast
Looking ahead, analysts expect the US skin care market to continue growing, albeit at a slower pace. Growth rates of 3% and 3.2% are expected in 2026 and 2027, bringing overall revenues to $25.83 billion and $26.66 billion, respectively.
In 2028, the market is expected to grow a little slower, as it generates $27.34 billion in revenue. A 1.6% rise in sales is predicted in 2029, which will take revenues to $27.79 billion.
From 2026 to 2029, the US skin care market is forecast to see its revenues increase by a total of $2.71 billion. This is an overall increase of 10.8% and an average annual growth rate of 2.5%.