Global Online Grocery Revenues (2017–2029)
Propelled by shifting consumer preferences and the rise of ecommerce, the online grocery market has experienced significant growth in recent years. As more consumers turn to digital solutions for their everyday needs, it’s clear that online shopping for groceries is evolving from a convenience into a mainstream shopping habit.
In this article, we’ll take a closer look at global online grocery revenues from 2017 to 2029 and analyze the trends and growth that have made this market one of the fastest-growing sectors in ecommerce.
Global online grocery sales growth: table
|
Year |
Online grocery sales worldwide |
Annual change |
|
2017 |
$133.5 billion |
|
|
2018 |
$159.4 billion |
+19.4% |
|
2019 |
$197.8 billion |
+24.1% |
|
2020 |
$317.6 billion |
+60.6% |
|
2021 |
$449.2 billion |
+41.4% |
|
2022 |
$516.3 billion |
+14.9% |
|
2023 |
$633.2 billion |
+22.6% |
|
2024 |
$770.9 billion |
+21.7% |
|
2025 |
$924.7 billion |
+20.0% |
|
2026 |
$1,038.0 billion |
+12.3% |
|
2027 |
$1,137.0 billion |
+9.5% |
|
2028 |
$1,240.0 billion |
+9.1% |
|
2029 |
$1,347.0 billion |
+8.6% |
Global online grocery revenues: 2017–2024
A recent analysis shows that the online grocery market has experienced rapid expansion over the past several years, particularly in response to the global pandemic and growing digital adoption.
In 2017, global online grocery sales totaled $133.5 billion. A year later, this figure reached $159.4 billion, marking an annual growth rate of 19.4%. This expansion continued in 2019, with revenues totaling $197.8 billion—a substantial 24.1% year-over-year increase.
The largest annual rise in recent years was witnessed in 2020, when the market grew by an impressive 60.6%, reaching $317.6 billion. This surge can be attributed to the COVID-19 pandemic, which accelerated online grocery shopping trends as consumers sought alternatives to traditional in-store shopping.
The year 2021 experienced a further increase, with revenues reaching $449.2 billion, a 41.4% increase from the previous year. With more consumers opting to purchase groceries online, the market continued its upward trend in 2022, growing by 14.9% to reach $516.3 billion.
In 2023, revenues jumped by 22.6%, reaching $633.2 billion. This growth is set to be followed by a rise of 21.7% in 2024, which will bring total revenues to $770.9 billion. This steady growth highlights the increasing reliance on digital options in the global grocery market, as consumers continue to embrace online grocery shopping for its convenience, variety, and delivery options.
Global online grocery revenues: 2025–2029 forecast
The expansion of the online grocery market is expected to continue through 2029, albeit at a deceleration. In 2025, online grocery sales are projected to reach $924.7 billion, reflecting a 20% increase from the previous year. By 2026, the market is expected to surpass $1 trillion for the first time, driven by a 12.3% annual rise.
The growth rate is anticipated to slow slightly in subsequent years. In 2027, revenues are forecast to reach $1.1 trillion, as the annual growth rate slows to 9.5%. In 2028, revenues are projected to hit $1.2 trillion. By 2029, analysts predict the market size will reach $1.3 trillion, growing 8.6% from the previous year.
While the growth rates are expected to moderate compared to earlier years, the steady increase in online grocery spending from 2025 to 2029 signals the maturity of the market and a continued shift toward digital grocery shopping.