How Many People Use TikTok? (2018–2029)
Ranking among global consumers’ favorite social media platforms, there’s no doubting the effectiveness of TikTok in marketing and growing a brand. This is also evidenced in the average time spent on TikTok, which has been rising yearly and is set to hit 58.4 minutes in 2024.
To triumph on the platform, marketers need to have a clear overview of key TikTok statistics, starting with knowing how many people use TikTok.
How many people use TikTok: Key data
- The number of users on TikTok is anticipated to rise by 6.7% in 2024, to surpass 2 billion.
- By 2029, analysts expect there will be 2.4 billion TikTok users worldwide.
- Indonesia is home to the biggest number of TikTok users, with 127.5 million. The United States and Brazil follow, with 121.5 million and 101.8 million, respectively.
Growth of TikTok users (2018–2029): Table
|
Year |
Number of TikTok users |
Annual change |
|
2018 |
347 million |
|
|
2019 |
653 million |
+88.3% |
|
2020 |
1,036 million |
+58.6% |
|
2021 |
1,407 million |
+35.8% |
|
2022 |
1,720 million |
+22.2% |
|
2023 |
1,922 million |
+11.7% |
|
2024 |
2,050 million |
+6.7% |
|
2025 |
2,136 million |
+4.2% |
|
2026 |
2,198 million |
+2.9% |
|
2027 |
2,249 million |
+2.3% |
|
2028 |
2,299 million |
+2.2% |
|
2029 |
2,354 million |
+2.4% |
How many people use TikTok in 2024?
Recent data shows that the number of users on TikTok has been increasing over the past few years. In 2024, this is forecast to hit 2.05 billion, marking a 6.7% increase from the previous year and exceeding 2 billion for the first time.
Despite the annual increase, it’s actually a slowdown in at least six years. In 2018, there were 347 million TikTok users in the world. This skyrocketed by 88.3% in 2019, to 653 million. In 2020, the number of TikTok users worldwide grew by 58.6%, to surpass the 1 billion milestone, before rising by another 35.8% in 2021, to 1.41 billion. Further increases of 22.2% and 11.7% followed in 2022 and 2023, which pushed the number of TikTok users upward to 1.72 billion and 1.92 billion, respectively.
From 2018 to 2024, TikTok grew its global user base by more than 1.7 billion—a six-fold increase marking an average annual growth rate of 37.2%.
Number of TikTok users in the world: 2025–2029 forecast
The total number of users on TikTok is set to continue rising until at least 2029. However, growth is forecast to slow. In 2025, this is expected to rise by 4.2%, which will bring the number of TikTok users worldwide to 2.14 million. From 2026 to 2029, experts anticipate annual increases of the number of TikTok users at under 3%, which will bring the figure to 2.35 billion by 2029.
Over the entire forecast period of 2018 to 2029, the number of people using TikTok worldwide is expected to rise by more than 2 billion. This represents an average annual growth rate of 21.6%.
Number of users on TikTok ranked by country
Because TikTok’s popularity varies from country to country, it’s important to know how widespread its usage is in your brand’s target market.
A recent ranking of TikTok users by country shows that Indonesia is home to the highest number of TikTok users, with 127.5 million. This is followed by the United States and Brazil, with 121.5 million and 101.8 million, respectively. Incidentally, these are the only three countries with more than 100 million TikTok users.