Number of Facebook Users in the US (2019–2028)
There’s no question that one of the most effective ways for brands to gain awareness is through social media marketing. As the most popular social media platform, it is crucial for Facebook to be a part of the larger marketing strategy.
But before you begin marketing on Facebook, you need to gain a better understanding of its demographics in one of its biggest markets. This starts with answering the question: How many people in the US use Facebook?
US Facebook users: top highlights
- In 2024, the number of Facebook users in the US is forecast to hit 250.2 million, a 1.41% annual increase.
- By 2028, there will be an estimated 262.8 million Facebook users in the US.
- Nearly two-thirds (63%) of the US population aged 12 and above are active Facebook users.
How many people in the US use Facebook?
|
Year |
Number of Facebook users in the US |
Growth rate |
|---|---|---|
|
2019 |
223.42 million |
|
|
2020 |
235.36 million |
+5.34% |
|
2021 |
239.96 million |
+1.95% |
|
2022 |
243.24 million |
+1.37% |
|
2023 |
246.73 million |
+1.43% |
|
2024 |
250.2 million |
+1.41% |
|
2025 |
253.56 million |
+1.34% |
|
2026 |
256.78 million |
+1.27% |
|
2027 |
259.86 million |
+1.2% |
|
2028 |
262.8 million |
+1.13% |
The latest statistics show that there are expected to be 250.2 million US Facebook users in 2024. This is defined as the number of internet users in the US who log into their Facebook accounts on any device at least once a month.
The number of Facebook users in the US has been increasing in recent years. In fact, in 2019, this figure was 223.42 million. This means that in just five years, Facebook is set to increase its US user base by more than 25 million.
The number of US Facebook users is expected to continue rising in the coming years, growing at an average of 1.23% from 2024 to 2028. Estimates put the number of Facebook users in the US at 262.8 million in 2028.
Given its growing user base, it should come as no surprise that Facebook is the top social media marketing platform among businesses. The number of active advertisers on Facebook has also been rising year after year, with the latest figure at 10 million worldwide.
What percentage of people are Facebook users in the US?
The most recent statistics on the penetration rates of social media platforms reveal that Facebook leads the pack, used by 63% of the US population. This translates to nearly two-thirds of individuals in the US actively using Facebook.
This makes Facebook the most popular platform among US consumers by a large margin. Not only is it the only platform with a penetration rate of over 50%, its lead over the second-placed social media platform, Instagram, is also a substantial 19 percentage points.
US Facebook users’ preferred device
Aside from knowing how many people in the US use Facebook, it’s also important to know how they’re using it. Specifically, it helps to know what device they’re accessing it with as it can affect a brand’s Facebook advertising costs and strategy.
Recent data shows that nearly all US Facebook users (97.4%) use the platform via their mobile phones. In fact, as many as 68.7% of them access their Facebook accounts exclusively on their phones.
Computers like desktops and laptops are the second-most popular device used to access Facebook in the US. Even then, many users prefer to alternate between using their phones and computers to access Facebook, with nearly three in 10 (28.7%) doing so.
In comparison, just 2.6% of Facebook users in the US access their accounts exclusively on their computers.