Top Social Commerce Platforms (2024)
With the global social commerce market growing year after year and set to hit $699.4 billion in 2024, marketing on social media has become an increasingly effective way to grow a business.
But what are the top social commerce platforms consumers use? Not all social networks are made equal—in fact, making the list of the most popular social media platforms (in terms of the number of users) doesn’t necessarily mean a social network is effective at boosting sales.
Here’s a look at the top social commerce platforms in the United States in 2024.
10 best social commerce platforms: table
|
Top social commerce platforms |
Percentage of US social shoppers who have purchased something via the platform |
|
1. Facebook |
60.9% |
|
2. TikTok |
35.5% |
|
3. Instagram |
34.3% |
|
4. YouTube |
26.4% |
|
5. Pinterest |
13.5% |
|
6. X (formerly Twitter) |
11.5% |
|
7. Snapchat |
8.6% |
|
8. Reddit |
6.2% |
|
9. LinkedIn |
5.0% |
Top social commerce platforms in 2024
1. Facebook (60.9%)
According to a recent analysis, Facebook is the top social commerce platform in the US in 2024, with 60.9% of social shoppers having made a purchase through the platform.
Known as the king of social media, Facebook is able to dominate thanks to its mature marketplace infrastructure, which provides a seamless transition from product discovery to checkout. Marketplace, Shops, and targeted advertising tools also enable brands to engage consumers at every stage of their shopping journey.
With a global user count of three billion monthly users, Facebook is the go-to platform for businesses hoping to reach a broad audience.
2. TikTok (35.5%)
TikTok follows next on this list ranking the top social commerce platforms, with 35.5% of social shoppers reporting a purchase on the platform. TikTok’s creator-led marketing campaigns resonate particularly well with younger audiences, providing authentic product demonstrations. TikTok's "Shop Now" features and in-app shopping integrations also boost sales by allowing brands to leverage viral moments.
3. Instagram (34.3%)
Boasting more than 1.4 billion users in 2024 and ranking third on the list of the top social commerce platforms is Instagram. Together with Facebook, it is owned by the same parent company, Meta. In 2024, more than one-third (34.3%) of social shoppers reported making purchases via Instagram, ensuring the social network remains a visually-driven platform ideal for product discovery and brand storytelling.
4. YouTube (26.4%)
With more than one-quarter (26.4%) of social shoppers buying products on YouTube, the world’s top video marketing platform plays a key role in social commerce by providing long-form content such as product reviews, tutorials, and influencer partnerships. YouTube’s in-depth videos offer detailed product information and its shoppable video features allow direct purchases.
With a current reach of 933.39 million users worldwide, businesses should be harnessing the power of the platform’s long-form content and trust-based marketing to drive sales.
5. Pinterest (13.5%)
Pinterest, currently used by more than half a billion people, captures 13.5% of social shoppers. The network appeals to many users during the planning phase of their buying journey, and is particularly influential in driving high-value purchases, as users often visit it for inspiration, planning, and shopping.
The platform's focus on visual discovery, ideas, and inspiration makes it ideal for social commerce, especially for home decor, DIY, and lifestyle products. Shoppable Pins also enable users to move directly from inspiration to purchase.
6. X (11.5%)
X, formerly known as Twitter, currently sees more than one out of every 10 (11.5%) social shoppers purchase items on its platform. This is largely done through real-time discussions and trending topics. The platform’s product ads in trending conversations create urgency, driving impulse buys. With 429.09 million active users in 2024, it’s clear that X has the potential to turn viral trends into sales.
7. Snapchat (8.6%)
Snapchat ranks seventh on this list of the top social commerce platforms, attracting 8.6% of social shoppers.
The popular social network relies on AR features that let users try on products virtually. This appeals to younger demographics, making it a favorite for Gen Z and millennials. With 432 million active users, more than half of whom are under the age of 24, Snapchat’s AR tools are a key asset for brands targeting younger shoppers.
8. Reddit (6.2%)
Reddit sees 6.2% of social shoppers purchasing on its platform, driven by its community-based environment. Frequented by more than half a billion users, Reddit is effective in driving sales for businesses in niche markets, where there’s a tendency for genuine conversations and recommendations to drive purchase decisions.
9. LinkedIn (5%)
Completing the list of the top social commerce platforms of 2024 is LinkedIn, with 5% of social shoppers having purchased products via the social network. With a reputation as a professional networking site, LinkedIn is gaining traction in B2B social commerce. Its professional environment is ideal for promoting business products and services.