Average Time Spent on TikTok (2019–2024)
Not only is TikTok ranked among the top influencer marketing platforms, it is also on the list of the top video marketing platforms. This shows that the social network is an extremely popular channel of choice for businesses looking to promote their brand online.
Crafting an effective TikTok marketing campaign requires knowing important data about the platform, including the average time spent on TikTok per day.
Here’s a breakdown of the daily average amount of time spent on TikTok from 2019 to 2024.
Average time spent on TikTok: key statistics
- In 2024, the average US adult spends 58.4 minutes a day on TikTok.
- The average time spent on TikTok per day has risen from 27.4 minutes in 2019, marking a 31 minute increase in five years.
- Young US adults aged 18 to 24 spend the most time on TikTok, clocking 57 minutes a day.
Average time spent on TikTok per day: table
|
Year |
Average time spent on TikTok per day |
Annual change |
|
2019 |
27.4 minutes |
|
|
2020 |
38.6 minutes |
+11.2 minutes (+40.9%) |
|
2021 |
45.3 minutes |
+6.7 minutes (+17.4%) |
|
2022 |
52 minutes |
+6.7 minutes (+14.8%) |
|
2023 |
55.8 minutes |
+3.8 minutes (+7.3%) |
|
2024 |
58.4 minutes |
+2.6 minutes (+4.7%) |
How long does the average user spend on TikTok a day?
So, what is the average time spent on TikTok?
A recent study shows that the amount of time spent on TikTok has risen every year since 2019. That year, the average adult TikTok user in the United States spent just under half an hour (27.4 minutes) a day on the platform.
In 2020, this increased to 38.6 minutes. This represented a 40.9% rise in just one year, which analysts said was a result of the COVID-19 pandemic and its ensuing lockdowns. In fact, a survey shows that time spent aside, the number of people in the US using TikTok also surged during the pandemic. Prior to the outbreak, just 4% of people surveyed said they used TikTok. This number tripled to 12% during the pandemic. A significant increase was seen from users aged 15 to 25. TikTok usage among this age group increased from 10% to 28%.
The average daily time spent on TikTok rose by 17.4% in 2021, to 45.3 minutes. This is less than half of the previous year’s growth rate. In 2022, daily time spent on the platform rose by another 14.8%, to 52 minutes before rising another 7.3% in 2023, to 55.8 minutes.
From 2019 to 2023, the amount of time users spent on TikTok each day increased by 28.4 minutes—an overall rise of 103.6% and an average annual growth rate of 20.1%.
Average amount of time spent on TikTok: 2024
In 2024, experts forecast the average time spent on TikTok to rise at a slower rate of 4.7%, to 55.8 minutes. Should these growth rates continue, it will likely be a year or two before the daily time spent on TikTok exceeds the 100-minute mark.
In comparison, the average time spent on YouTube in 2024 is projected to grow by 2.5%, from 47.5 minutes in 2023, to 48.7 minutes.
How much time do people spend on TikTok: breakdown by age
|
Age bracket of US adults |
Average daily time spent on TikTok |
|
18–24 |
57 minutes |
|
25–34 |
28 minutes |
|
35–44 |
19 minutes |
|
45–54 |
9 minutes |
|
55–64 |
7 minutes |
|
65+ |
3 minutes |
According to a separate survey, young adults in the US spend the most time on TikTok per day. The results show that individuals aged 18 to 24 spend an average of 57 minutes daily on TikTok, which is more than twice as much as the total population.
The average time spent on TikTok per day decreases with age. For instance, those aged 25 to 34 spend 28 minutes a day on TikTok, around half the amount of time spent by their younger peers. This figure declines further to 19 minutes for the 35 to 44 age group and nine minutes for those aged 45 to 54. US consumers aged 55 to 64 spend just seven minutes a day on the popular social media app, while those 65 and above average just three minutes daily.