Which Country Watches the Most YouTube in 2024?
Ranking among the most popular social media platforms worldwide, with nearly one billion users in 2024, YouTube’s effectiveness as a marketing platform is not to be questioned.
However, how much you should prioritize YouTube for your business depends on various factors, including the number of YouTube users in your target market.
Here’s a look at the top 10 countries with the most YouTube users.
YouTube users by country: 2024 ranking
|
Country |
Number of YouTube users |
|
1. India |
491 million |
|
2. United States |
253 million |
|
3. Brazil |
144 million |
|
4. Indonesia |
143 million |
|
5. Mexico |
83.6 million |
|
6. Japan |
78.7 million |
|
7. Germany |
65.5 million |
|
8. Vietnam |
62.3 million |
|
9. Philippines |
57.7 million |
|
10. Turkey |
57.5 million |
What are the top 10 countries with the most YouTube users?
According to the latest data ranking YouTube users by country, India has the largest YouTube audience. 491 million people there are active users of the video-sharing platform, and popular genres include comedy, music, vlogs, gaming, and cooking. It’s also noteworthy to mention that the YouTube channel with the most subscribers is MrBeast, also known as Jimmy Donaldson.
Despite the high number of YouTube users in India, the platform’s pefnetration remains relatively low. Statistics show that the number of YouTube users there represent just 32.2% of the total population.
Second on the list ranking YouTube users by country is the United States, where there are 253 million active YouTube users. This makes up approximately 70.1% of the population. In other words, nearly three out of every four people in the US use YouTube.
This is followed by Brazil, with 144 million YouTube users. Fourth on the list ranking YouTube users by country is Indonesia. There are 143 million YouTube users there. Incidentally, Indonesia is also the country with one of the highest usages of social media. Consumers there spend an average of three hours and 12 minutes a day on social media.
Rounding out the top five is Mexico, home to 83.6 million active YouTube users. The five countries with the most YouTube users have a combined total of more than 1.1 billion YouTube users.
Mexico is followed by Japan and Germany, which have 78.7 million and 65.5 million YouTube users, respectively. Vietnam ranks seventh on the list sorting YouTube users by country. There are 62.3 million of them there. The Philippines and Turkey complete the list, with 57.7 million and 57.5 million, respectively.
Of these 10 nations on the list ranking YouTube users by country, more than half are located in Asia. The remaining are spread across North America, South America, and Europe.
While knowing the top 10 countries with the most YouTube users allows you to better understand how much time and energy you should be investing in the platform, this is just the first step. If you really want to succeed at YouTube marketing, you’ll need to take a closer look at your YouTube analytics.