Average Age of Reddit User
With a projected 1.36 billion Reddit users in 2025, the platform’s growth reflects a remarkable 12.2% increase from 2024’s 1.21 billion users. This impressive expansion underscores the platform’s potential for marketers aiming to tap into its diverse and engaged audience.
Among Reddit’s key demographics, understanding the age distribution of its users is crucial for creating targeted campaigns and strategies. The network’s user base is as varied as the topics discussed across its millions of subreddits, making it a vital space for businesses to connect with audiences of all ages. In this article, we explore the age profile of Reddit users.
Reddit age demographics: key takeaways
- Users aged 25 to 34 make up 32% of Reddit’s audience, making them the largest segment on the platform.
- More than 60% of Reddit users fall within the 18 to 34 age group, placing the average age of Reddit users within this bracket.
- Reddit’s age demographics closely align with those of Instagram and TikTok.
Reddit age demographics: table
|
Age range of global Reddit users |
Share |
|
18–24 |
30.6% |
|
25–34 |
32.0% |
|
35–44 |
16.4% |
|
45–54 |
10.5% |
|
55–64 |
6.4% |
|
65+ |
4.1% |
Demographics of Reddit users: breakdown
So, what is the average age of Reddit users?
A recent analysis suggests that the average age of Reddit users falls within the 18 to 34 age range, which comprises a significant majority of its global user base. More specifically, individuals aged 18 to 24 make up 30.6% of Reddit’s users, while those aged 25 to 34 account for 32%. Combined, these two groups dominate the platform with a share of 62.6%, highlighting its popularity among millennials and Gen Z.
The analysis of the demographics of Reddit users shows that as the age bracket widens, the network’s usage and popularity begin to taper. Users aged 35 to 44 represent 16.4% of Reddit’s audience, followed by 10.5% for those aged 45 to 54. Older demographics, including those aged 55 to 64 and 65-plus, comprise 6.4% and 4.1% of the user base, respectively. While these figures are smaller, they still reflect Reddit’s capacity to attract a broad age range.
This global age spread is not only reflected in overall user numbers but also spans both desktop and mobile platforms, underscoring Reddit’s appeal across various devices and access points.
Usage preferences and demographics of Reddit users vs. other social networks
Reddit’s age breakdown closely resembles that of other leading social networks, such as Instagram and TikTok. Across these platforms, the majority of users—over 60%—are young adults aged 18 to 34. This shared demographic pattern shows how important young adults are to social media engagement. It also highlights Reddit’s ability to compete with other platforms in attracting this key audience.
Despite similarities in age trends, Reddit stands out for its unique community-driven format. While platforms like Instagram emphasize visual storytelling and TikTok thrives on short-form video content, Reddit’s focus on text-based discussions and niche interest groups allows it to serve diverse age ranges in distinctive ways.
For instance, posting or sharing photos or videos is the most common activity among Instagram users, while nearly 80% of TikTok users use the platform primarily for amusement and entertainment. In contrast, Reddit users turn to the platform mainly to stay informed about news and current events. These differences provide marketers with opportunities to tailor strategies to fit Reddit’s unique lure while still tapping into the strong presence of younger users across popular social media platforms.