Ecommerce Platform Market Share in the USA (2024)
The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
Top ecommerce platforms in the USA ranked by market share (Nov 2024): table
|
Ecommerce platform |
Market share |
No. of stores in the USA running on the ecommerce platform |
|
1. Shopify |
28% |
2,856,231 |
|
2. Wix Stores |
23% |
2,380,782 |
|
3. Squarespace Add to Cart |
16% |
1,671,901 |
|
4. WooCommerce Checkout |
14% |
1,438,098 |
|
5. Ecwid |
4% |
427,807 |
Ecommerce platform market share in the USA
Shopify currently has the largest ecommerce platform market share in the USA, with more than one in four (28%) online businesses using it to run their stores. It’s worth noting that Shopify is also the top ecommerce platform worldwide, powering 27% of global online businesses.
In second place is Wix Stores, with 23%, followed by Squarespace’s Add to Cart and WooCommerce Checkout, with 16% and 14%, respectively.
As the four largest ecommerce platforms, Shopify, Wix Stores, Squarespace’s Add to Cart, and WooCommerce Checkout’s combined market shares in the USA make up 81%. In other words, more than three-quarters of online-based shops in the USA use one of these four leading ecommerce platforms to sell their merchandise. Fifth on the list of the leading ecommerce platforms in the USA is Ecwid, with 4% of the ecommerce platform market share in the USA.
Let’s have a deeper look at the ecommerce platform market shares of the two largest providers, Shopify and Wix Stores.
Shopify market share breakdown
|
State |
Number of online stores in the USA running on Shopify (as of November 2024) |
|
1. California |
91,023 |
|
2. New York |
41,376 |
|
3. Florida |
38,061 |
|
4. Texas |
34,957 |
|
5. Georgia |
17,845 |
As of November 2024, there are around 2.9 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.
California is home to the largest number of these stores. Some 91,000 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, with 41,400 and 38,100 Shopify-operated online businesses, respectively.
Wix Stores market share breakdown
|
State |
Number of online stores in the USA running on Wix Stores (as of August 2024) |
|
1. California |
103,797 |
|
2. Texas |
49,862 |
|
3. Florida |
46,267 |
|
4. New York |
39,746 |
|
5. Georgia |
23,104 |
A similar trend is seen with Wix Stores, powering around 2.4 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Like Shopify, most of the businesses running on Wix Stores are located in California, with 103,800 online businesses running on Wix Stores there. Texas and Florida follow, with 49,900 and 46,300 Wix Store-run stores, respectively. Incidentally, these above-named states are also among the top 10 states with the largest number of small businesses.