X (Twitter) User Growth (2020–2028)
Social media platform Twitter, now rebranded as X, has faced significant upheaval since its acquisition by Elon Musk. This shift has brought volatility, not only in X’s (Twitter) annual ad revenues but also in the number of users, particularly in its key United States market. Despite these fluctuations, recent data suggests the platform’s user base is still growing steadily on a global scale.
Here’s a closer look at Twitter’s user growth trajectory over the years.
X (Twitter) user growth: key takeaways
- In 2025, the number of X (Twitter) users worldwide is expected to reach 440.2 million, a 2.6% annual increase from 2024.
- X crossed the 400 million user mark for the first time in 2023, with 415.3 million users.
- A significant milestone is projected for 2028, when the platform is expected to surpass 500 million users, achieving half a billion globally.
X (Twitter) user growth by year
|
Year |
X (Twitter) user annual growth |
|
2020 |
10.9% |
|
2021 |
8.6% |
|
2022 |
5.3% |
|
2023 |
4.5% |
|
2024 |
3.3% |
|
2025 |
2.6% |
|
2026 |
2.1% |
|
2027 |
1.8% |
|
2028 |
10.0% |
X (Twitter) user growth: 2020–2025
Since its rebranding from Twitter to X, the platform’s global user base has shown consistent growth, even amid market challenges. In 2025, the number of worldwide X users is projected to reach 440.2 million, marking a 2.6% annual increase from 2024. This growth, though slower compared to earlier years, reflects steady expansion. The platform crossed a significant milestone in 2023, surpassing 400 million users for the first time, with 415.3 million users recorded—a 4.5% increase from the previous year.
From 2020 to 2022, X (Twitter) experienced strong growth rates, including a 10.9% jump in 2020 and an 8.6% increase in 2021. However, the annual growth rate decelerated to 5.3% in 2022. Despite this slowdown, X’s global user numbers have continued to rise each year, underscoring the platform’s resilience and ongoing relevance.
Comparatively, user growth in the US has been slower but remains a crucial segment, representing about 12% of the global user base. In 2024, the number of Twitter users in the US is estimated to be around 55.1 million, with modest growth projected through 2025.
X (Twitter) user growth forecast: 2026–2028
Looking ahead, the number of X users worldwide is expected to continue its upward trajectory, reaching 457.6 million by 2027. The average annual growth rate from 2025 to 2027 is forecasted at around 2%, indicating a steady, albeit slower, pace of growth.
A major milestone is anticipated in 2028, when X’s user base is projected to exceed 500 million, marking the platform’s achievement of half a billion users. Industry experts attribute this surge to new features, increased user engagement, and expanded monetization efforts aimed at revitalizing the platform’s appeal.
From 2020 to 2028, X’s average annual growth rate is forecast to be 4.9%, lagging behind Instagram’s 6.5% and TikTok’s 11%.