What Age Group Uses TikTok the Most in 2024?
Despite current regulatory challenges it is facing in the United States, TikTok’s popularity among consumers continues to soar. In 2024, the number of TikTok users in the US is forecast to rise by 5.4%, to 107.8 million.
It’s clear that TikTok’s appeal spans a broad audience, making it a crucial platform for businesses aiming to engage with consumers. Understanding TikTok’s usage among consumers and, more specifically, what age group uses TikTok the most can help companies optimize their marketing strategies and connect more effectively with their target demographics.
TikTok usage by age: Table
|
Age range |
Percentage of US adults in this age range who use TikTok |
|
18–29 |
62% |
|
30–49 |
39% |
|
50–64 |
24% |
|
65+ |
10% |
What age range uses TikTok the most?
A recent analysis of TikTok’s usage by age shows that while the app’s user base is diverse, it is particularly popular among younger age groups.
The data shows that 62% of US consumers aged 18 to 29 use TikTok, making users in this age range the most active on the platform. This age group, often referred to as Gen Z and young millennials, finds TikTok appealing due to its entertaining and easily consumable content, vibrant community, and innovative features.
The next largest group of TikTok users falls within the 30 to 49 age range, with 39% of individuals in this demographic using the app. These users, which consist of older millennials and Gen X, have also embraced TikTok, albeit not as extensively as their younger counterparts. They are drawn to the platform for a variety of reasons, including keeping up with trends, discovering new products, and consuming a mix of entertaining and informative content.
Among those aged 50 to 64, TikTok usage drops to 24%. While this age group is less represented on the platform, its presence is growing. TikTok users in this age range are often interested in following their favorite brands, finding unique content, and staying connected with family and friends through shared videos.
TikTok usage is the lowest among those aged 65 and older, with only 10% of this demographic using the platform. However, even this modest percentage represents a significant number of users, given TikTok’s vast reach. Older users tend to engage with content that is relevant to their interests, such as news, lifestyle tips, and videos from their favorite creators.
In conclusion, the answer to the question “What age group uses TikTok the most?” is the 18 to 29 demographic.