Instagram Gender Demographics (2024)
Meta-owned Instagram ranks consistently among the most popular social media platforms, boasting 1.4 billion users worldwide in 2024. Unsurprisingly, it’s also the second-most popular social media marketing platform, after Facebook.
Given its widespread use, understanding the gender demographics of Instagram can provide invaluable insights for marketers, content creators, and businesses looking to engage with their audience more effectively. In this article, we dive into the Instagram gender demographics globally and in the United States.
Global Instagram demographics: Gender
|
Gender of Instagram users (global) |
Market share |
|
Female |
47.7% |
|
Male |
52.3% |
What percentage of Instagram users are female?
According to recent data, Instagram shows a relatively balanced gender distribution among its global users. The numbers reveal that 47.7% of Instagram users are female, slightly outnumbered by males, who make up 52.3% of the global user base. This near-equal split highlights Instagram’s broad appeal across different gender groups, making it a versatile platform for a wide range of content and interactions.
The Instagram male-to-female ratio aligns with that of other major social media platforms such as Facebook, TikTok, and YouTube, where males also represent a larger portion of the user base.
|
Gender of Instagram users (global) |
Adoption rate |
|
Female |
26.2% |
|
Male |
29.2% |
Additionally, the adoption rate of Instagram among users worldwide shows that 29.2% of the male population is on Instagram, slightly higher than the 26.2% of the female population. This data complements the overall Instagram demographics by gender, highlighting the platform’s slightly higher engagement among males globally.
US Instagram demographics: gender
|
Gender of Instagram users (US) |
Market share |
|
Female |
55.5% |
|
Male |
44.5% |
In contrast to the global figures, a different trend is observed in Instagram’s gender demographics among users in the United States, the country with the second-largest number of Instagram users. The latest statistics from 2024 show that there are more female than male Instagram users in the US, with females representing 55.5% of the user base compared to 44.5% for males.
|
Gender of Instagram users (US) |
Adoption rate |
|
Female |
65.0% |
|
Male |
54.1% |
The adoption rate of Instagram among the US female population stands at 65%. This means that nearly two-thirds of women there are active Instagram users. In contrast, the adoption rate for male users is significantly lower at 54.1%.
This difference indicates that gender preferences and social media usage patterns can vary significantly from one region to another. Businesses targeting the US market need to consider these demographics to tailor their sales strategies effectively.