Most Visited Websites in 2024
With the number of internet users increasing year after year, understanding consumers’ behavior online and, in particular, the top websites they visit is more relevant now than ever for ecommerce businesses.
Here’s a look at the ranking of the most popular websites worldwide.
Most visited websites ranked by their monthly traffic (October 2024)
|
Rank |
Website |
Monthly traffic |
|
1 |
Google.com |
140.67 billion |
|
2 |
YouTube.com |
75.95 billion |
|
3 |
Facebook.com |
13.25 billion |
|
4 |
Wikipedia.org |
7.12 billion |
|
5 |
Instagram.com |
6.94 billion |
|
6 |
Reddit.com |
6.00 billion |
|
7 |
Yandex.ru |
5.45 billion |
|
8 |
Bing.com |
5.29 billion |
|
9 |
ChatGPT.com |
4.48 billion |
|
10 |
X.com |
4.40 billion |
Most popular websites: key takeaways
- Google.com remains the undisputed leader in terms of web traffic, boasting an astonishing 140.67 billion visits per month.
- Social media platforms like YouTube, Facebook, and Instagram also dominate the list, reflecting these networks’ popularity among internet users.
- The presence of search engines like Google, Yandex, and Bing on the list of the most visited websites highlights consumers’ high dependence on them.
Most visited websites in 2024: breakdown by monthly traffic
1. Google.com (140.67 billion)
Boasting 140.67 billion visits (and the only one to exceed the 100 billion mark), Google.com is the world's most visited website, serving as the primary search engine for millions of users. This should come as no surprise, considering its dominance in the global search engine market share. In fact, as many as 8.5 billion queries are carried out on Google every single day. Its vast array of services, including search, maps, and email, makes it an indispensable tool for navigating the internet.
2. YouTube.com (75.95 billion)
Google.com is followed by the video-sharing site YouTube.com, also owned by parent company Alphabet. The top video marketing platform worldwide receives more than 70 billion visits a month. Coupled with Google.com, it’s no wonder parent company Alphabet’s market cap is currently in the trillions.
Not only is YouTube.com the second-most visited website, the average amount of time spent on YouTube has also been rising in recent years, from 39.7 minutes a day in 2019, to 48.7 minutes in 2024.
More impressively, of the 10 on this website ranking, YouTube.com boasts the lowest bounce rate and second-highest number of pages viewed per visit.
3. Facebook.com (13.25 billion)
YouTube is followed by social media giant Facebook, which records 13.25 billion monthly visits, the majority of which no doubt come from its three billion-strong user base. If you’re thinking about creating a Facebook page for your business to leverage this traffic, consider checking out the top Facebook pages to see what they’re doing right.
4. Wikipedia.org (7.12 billion)
Online encyclopedia Wikipedia ranks fourth among the top websites in the world and is the first one that’s neither a search engine nor a social media platform. It receives 7.12 billion visits per month and the average visitor views just 2.41 pages before leaving the site—the lowest of the 10 on this website ranking.
5. Instagram.com (6.94 billion)
Generating 6.94 billion visits a month, the popular social media network Instagram is the fifth-most visited website. The Meta-owned entity also registers a bounce rate of 53.05% and the average number of pages visited per user stands at 8.17—the latter of which is the highest of the top 10.
In 2025, the number of Instagram users worldwide is anticipated to rise to 1.47 billion, from 1.41 billion in 2024.
6. Reddit.com (6 billion)
Reddit, a community-driven platform, is the sixth-most popular website. It plays host to discussions and content sharing across countless topics and interests, while its unique structure of subreddits allows users to find and contribute to niche communities.
With six billion website visits a month, the majority of Reddit users use it to look for entertaining content and stay up to date with news.
7. Yandex.ru (5.45 billion)
Yandex, Russia’s leading search engine, ranks seventh on the list with 5.45 billion monthly visits. As the third most popular search engine globally, Yandex has secured a strong foothold in its home market, offering a wide array of services including search, email, cloud storage, and maps.
Unsurprisingly, more than 90% of its traffic comes from Russia, followed by Kazakhstan and Belarus, each accounting for less than 2% of Yandex’s traffic share. These figures underscore Yandex's dominance in Russian-speaking regions and its importance as a major player in the global search engine market.
8. Bing.com (5.29 billion)
Bing, a search engine developed by Microsoft, ranks next in eighth place. Receiving 5.29 billion visits a month, it continues to be a popular alternative to Google with its unique features and seamless integration with other Microsoft services.
Data shows that Bing has been receiving more and more traffic every month. In fact, October’s 5.29 billion marks an 11.1% increase from September’s 4.76. According to analysts, newly developed artificial intelligence (AI) tools may be the main driving factors behind Bing’s recent traffic growth.
9. ChatGPT.com (4.48 billion)
In ninth place is ChatGPT.com, an AI-powered platform now used by more than 200 million people every week. The site has seen rapid traffic growth, with October’s 4.48 billion visits marking a 20.1% increase from September’s 3.73 billion. While its users come from all over the globe, its main audience is in the US, which makes up 14.18% of its traffic share. India and Kenya follow, contributing 8.4% and 5.9% of the traffic, respectively.
10. X.com (4.4 billion)
Micro-blogging social media site X, previously known as Twitter, rounds out the 10 most visited websites in the world. Known for its real-time updates and short-form content, X is a key platform for news, discussions, and social networking. Its influence extends across various fields, from politics to entertainment. In fact, around 60% of its users say they access the network to keep up to date with news and current events.
Most visited websites: summary
This website ranking reveals a clear dominance of search engines and social media platforms.
Google, Yandex, and Bing are among global consumers’ primary search engines, reflecting users' constant need for information. Social media giants like YouTube, Facebook, Instagram, Reddit, and X highlight the importance of social connectivity, while ChatGPT underscores the growing adoption of artificial intelligence. This mix of platforms showcases the varied ways in which we use the internet, each serving unique and essential purposes in the digital ecosystem.