Percentage of Reddit Users by Country
The United States is home to the largest number of Reddit users, with 128.55 million individuals actively engaging on the platform in 2024. This makes the US the undisputed leader in raw user count, with the United Kingdom in second place at a significantly lower 18.45 million users.
However, understanding the total number of users only tells part of the story. To fully grasp Reddit’s influence across regions, it’s essential to consider its penetration rate—in other words, the proportion of internet users in a given country actively using Reddit.
This metric provides insights into how deeply a platform is integrated into the online habits of a country’s population. A high penetration rate can indicate opportunities for businesses to connect with engaged audiences. In this article, we will take an in-depth look into the percentage of Reddit users by country.
Percentage of Reddit users by country: table
|
Country |
Reddit penetration rate |
|
1. Canada |
44.8% |
|
2. United States |
43.6% |
|
3. Iceland |
39.3% |
|
4. Australia |
36.8% |
|
5. Singapore |
34.3% |
|
6. Ireland |
33.7% |
|
7. New Zealand |
32.8% |
|
8. United Kingdom |
31.2% |
|
9. Finland |
29.4% |
|
10. Denmark |
26.1% |
Reddit usage: percentage of Reddit users by country
In 2025, Reddit’s user base worldwide is projected to reach 1.36 billion, marking a consistent growth as a platform popular among users looking to stay informed about the latest news and events.
While the US dominates in absolute user numbers, other countries also show significant Reddit usage, albeit at varying penetration levels. Leading the list ranking the percentage of Reddit users by country shows Canada has the highest Reddit penetration rate. At 44.8%, it reflects Reddit’s strong adoption among its relatively small internet population. Meanwhile, the US ranks second, with a penetration rate of 43.6%.
Despite having a population of fewer than 400,000, Reddit proves to be immensely popular in Iceland, where it’s used by 39.3% of its population. Countries like Australia and Singapore also stand out for their significant engagement, with penetration rates of 36.8% and 34.3%, respectively.
Ireland ranks sixth on this list charting the percentage of Reddit users by country, with a penetration rate of 33.7%. New Zealand and the United Kingdom follow, with 32.8% and 31.2%, respectively.
Finland and Denmark close the ranking of the percentage of Reddit users by country, with penetration rates of 29.4% and 26.1%, respectively. It’s worth noting that all of the countries on this list have populations with high or native levels of English, highlighting Reddit’s popularity among English speakers.
Importance of understanding the percentage of Reddit users by country
While total user numbers are significant, penetration rates provide a clearer picture of Reddit’s impact on a specific market. For marketers, this metric is invaluable. Knowing that Reddit captures a substantial share of internet users in Canada, for example, can help prioritize ad spend or tailor marketing campaigns to specifically target that audience.
Moreover, understanding other key Reddit usage statistics—such as the platform’s age demographic breakdown or its most popular subreddits—can refine strategies further.