Most Downloaded Social Media App (2024)
With the global social media penetration rate expected at 66.76% in 2024, the number of consumers brands are able to reach on social networks is immense.
But what is the most downloaded social media app, and what social media platforms should businesses be marketing on? Here’s a list of the social apps with the most downloads, to give you a better idea.
Most downloaded social media app: table
|
Rank |
Social media app |
|
1 |
TikTok |
|
2 |
|
|
3 |
|
|
4 |
|
|
5 |
Telegram |
|
6 |
Threads |
|
7 |
Snapchat |
|
8 |
WhatsApp Business |
What is the most downloaded social media app in 2024?
In the ever-evolving world of social media, certain apps rise to the top in terms of downloads and user engagement. As we move through 2024, it's clear which platforms are dominating the digital landscape. In this listicle, we’ll explore the most downloaded social media apps of the year, detailing what makes each platform unique and why they’re so popular.
1. TikTok
TikTok is, so far, the most downloaded social media app of 2024, securing its place as a global phenomenon. This short-form video platform, known for its addictive content and viral trends, has captivated audiences worldwide. TikTok's user base is also rapidly expanding, particularly among Gen Z and millennials, and is forecast to surpass two billion this year.
TikTok is celebrated for its user-friendly interface and algorithm that curates a personalized feed, keeping users engaged for hours. On average, users spend 95 minutes per day on the app, making it not only the most downloaded but also one of the most engaging platforms.
2. Instagram
Instagram, owned by Meta, remains a powerhouse in the social media world. It’s the second most downloaded social media app of 2024, thanks to its diverse features, including Stories, Reels, and IGTV. Instagram caters to a wide range of users, from influencers and brands to everyday individuals sharing their lives through photos and videos.
With close to 1.5 billion active users, Instagram is particularly popular among younger demographics, including teens and young adults. The platform’s continuous innovation and integration of e-commerce features have solidified its place in the social media hierarchy.
3. Facebook
Facebook, also a Meta platform, holds the third spot on the list. Despite being one of the oldest social media networks, Facebook continues to attract new users and maintain high download numbers. It’s a versatile platform used for connecting with friends and family, joining groups, and consuming news.
Facebook's vast user base of three billion spans all age groups, making it a key player in social media marketing. Businesses leverage Facebook's extensive advertising tools to reach targeted audiences, making it a staple for marketers.
4. WhatsApp
WhatsApp is not just a messaging app; it’s a crucial communication tool for millions worldwide. Ranking fourth on the list of the most downloaded social media apps, WhatsApp’s appeal lies in its simplicity, end-to-end encryption, and versatility. Users can send texts, voice messages, make voice and video calls, and share media seamlessly.
Boasting close to three billion users in 2024, WhatsApp is particularly popular in regions like Europe, Asia, and Latin America. Its integration with WhatsApp Business has also boosted its popularity among small businesses, making customer communication more efficient.
5. Telegram
Telegram is a rising star in the messaging app category, known for its focus on privacy and security. It’s the fifth most downloaded social media app of 2024, attracting users who prioritize encrypted communication. Telegram supports large group chats, making it ideal for community building and information sharing.
The app’s unique features, such as self-destructing messages and extensive bot integrations, have garnered a loyal user base. As privacy concerns grow, more users are turning to Telegram as a reliable alternative to other messaging apps.
6. Threads
Threads is Instagram’s companion app designed for close friends and private sharing. It’s the sixth most downloaded app, reflecting users’ desire for more intimate social interactions. Threads allows users to share photos, videos, and status updates with a select group of friends, providing a more personal experience.
Threads' seamless integration with Instagram makes it an attractive option for those who want to keep their close connections separate from their broader social network.
7. Snapchat
Snapchat continues to be a favorite among younger audiences, particularly Gen Z. Ranking seventh in downloads, Snapchat’s unique features like disappearing messages, Snap Map, and creative filters keep it relevant and engaging.
Snapchat’s focus on augmented reality (AR) and its Discover section, where users can watch content from publishers, adds to its appeal. Despite fierce competition, Snapchat remains a top choice for fun and spontaneous communication.
8. WhatsApp Business
WhatsApp Business is a dedicated version of WhatsApp developed for businesses that comes with a host of specialized tools to aid in marketing and sales. It completes the list of the eight most downloaded social media apps of 2024, highlighting its importance in the business community. WhatsApp Business allows companies to create business profiles, use messaging tools, and interact with customers more efficiently.
The app's popularity stems from its ability to facilitate direct communication between businesses and their customers, offering features like automated messages and quick replies to enhance customer service.
Most downloaded social media app: summary
Given the multi-faceted nature of social media platforms, it should come as no surprise that nearly of these eight most downloaded social media apps are also primarily used as messaging channels—mainly WhatsApp, Telegram, and WhatsApp Business.
The landscape of social media continues to evolve and with certain apps leading the way in metrics such as downloads and user engagement. TikTok may be the most downloaded social media app in 2024, but other platforms like Instagram, Facebook, and WhatsApp continue to hold significant positions. As these platforms innovate and expand their features, their dominance in the social media world is likely to persist.