LinkedIn Users by Country (2024)
With more than 770 million global users in 2024, LinkedIn’s user base has been expanding over the past few years. This means the professional social network remains extremely relevant not only for job seekers and recruiters but also for businesses looking to expand their reach.
Where are LinkedIn users located? The latest data shows that close to a quarter (23.1%) of LinkedIn's global users are located in the United States. But how does this translate into user count?
If you’re considering using LinkedIn to expand your professional reach, understanding the distribution of LinkedIn users by country is essential. It can help guide your strategy, whether you’re planning targeted marketing campaigns or looking to connect with professionals in specific regions. Here’s a breakdown of LinkedIn users by country in 2024.
LinkedIn users by country: table
|
Country |
Number of LinkedIn users in 2024 |
|
1. United States |
240 million |
|
2. India |
140 million |
|
3. Brazil |
78 million |
|
4. China |
58 million |
|
5. United Kingdom |
43 million |
|
6. France |
33 million |
|
7. Indonesia |
32 million |
|
8. Canada |
26 million |
|
9. Mexico |
25 million |
|
10. Italy |
22 million |
LinkedIn users by country in 2024
The latest data ranking LinkedIn users by country shows that the US is home to the highest number of LinkedIn users, with 240 million. This makes it the leading market for LinkedIn, representing a significant proportion of the platform’s global user base. The high number of users in the US translates to an impressive 88.1% penetration rate among adults, making LinkedIn a highly influential and effective platform for professionals and businesses.
India follows as the second largest market for LinkedIn, with 140 million users. Despite having a much lower penetration rate (8.4%) compared to the US, the large user base in India reflects the growing importance of LinkedIn among its population.
Brazil ranks third, with 78 million LinkedIn users. China and the United Kingdom round out the top five on this list sorting LinkedIn users by country, with 58 million and 43 million users, respectively. LinkedIn's presence in China is notable, especially as the country imposes restrictions on a number of Western social media platforms. The exclusion of LinkedIn from these restrictions means the platform is able to continue providing a unique channel for cross-border professional and business interactions.
After the UK, France ranks sixth, with 33 million LinkedIn users, followed by Indonesia, with 32 million. Canada is next, with 26 million users, followed by Mexico at 25 million. Italy completes the ranking of LinkedIn users by country, with 22 million.