How Many Spotify Premium Users Are There? (2015–2024)
In 2023, Spotify premium users contributed to more than 85% of the company’s total annual revenue, demonstrating the critical role paid subscriptions play in its business model.
But exactly how many Spotify premium users are there, and how has this number grown over the years? This article dives into the growth of users on Spotify’s paid plan from 2015 to 2024, highlighting key milestones and the latest figures.
Spotify premium users: key data
- Spotify closed out 2023 with 236 million premium subscribers, reflecting a 15.1% annual increase.
- As of Q2 2024, Spotify’s premium subscribers reached 246 million, a 12% year-over-year increase.
- The largest annual rise in Spotify premium users was in 2016, with a 71.4% increase from the previous year as the figure jumped from 28 million to 48 million.
- From 2015 to 2024, Spotify’s premium user base expanded by nearly nine times, demonstrating the platform’s appeal to users seeking an ad-free, high-quality listening experience.
How many people use Spotify premium worldwide: table
|
Year |
Number of Spotify premium users (number from Q4 of each year, unless otherwise stated) |
Annual change (from Q4 of each year, unless otherwise stated) |
|
2015 |
28 million |
|
|
2016 |
48 million |
+71.4% |
|
2017 |
71 million |
+47.9% |
|
2018 |
96 million |
+35.2% |
|
2019 |
124 million |
+29.2% |
|
2020 |
155 million |
+25.0% |
|
2021 |
180 million |
+16.1% |
|
2022 |
205 million |
+13.9% |
|
2023 |
236 million |
+15.1% |
|
2024* |
246 million (as of Q2) |
+4.2% (from Q4 2023) |
How many people have Spotify premium?
So, how many people use Spotify premium worldwide?
According to the latest data, Spotify’s premium subscription model has consistently driven growth since 2015, starting with 28 million premium users and reaching 246 million as of Q2 2024. The largest growth occurred between 2015 and 2016, with a 71.4% increase to 48 million users. Spotify’s growth has been attributed to its investments in exclusive content, improved user experience, and global expansion.
In 2017, the number of Spotify premium users jumped to 71 million, a 47.9% increase from the previous year, and by 2018, it reached 96 million. According to experts, the company’s expansion into podcasts and introduction of enhanced content offerings played an essential role in drawing more users to premium subscriptions.
Spotify reached the 100 million premium user mark for the first time in Q1 2019, and by the end of that year, it had ballooned to 124 million. Remarkably, it took less than four years for Spotify to double its figure from Q1 2019, surpassing 200 million premium users by Q4 2022.
Even though the increase in the number of Spotify premium subscribers has slowed in recent years, the company is still recording double-digit growth. In 2022 and 2023, users on Spotify’s premium plan rose by 13.9% and 15.1%, respectively.
Revenue from Spotify premium users
Spotify’s premium user growth has also been crucial for revenue. In 2023, Spotify’s total revenue was $13.2 billion, of which more than 85% was generated by premium subscriptions.
Spotify premium users have long been the primary source of the company’s income. Revenue from subscriptions grew from $4.7 billion in 2018 to $11.6 billion in 2023. Meanwhile, revenue from Spotify ads rose from $500 million to $1.7 billion over the same period.