Top-Selling TikTok Products
Home to the second-largest population of TikTok users, the United States is a prime market for anyone looking to market and sell products on the platform. To succeed, sellers need a deep understanding of TikTok’s audience insights, including age demographics, gender demographics, and knowing what people are buying on the platform.
Armed with information on the top-selling TikTok products, sellers can effectively tailor their offerings and maximize sales potential. Let’s explore the list of products that are topping the sales charts.
Top-selling products on TikTok in 2024: table
|
TikTok’s bestselling products |
Percentage of US social shoppers who purchased items from the following categories on TikTok |
|
Beauty |
44.3% |
|
Clothing |
43.1% |
|
Accessories |
42.2% |
|
Consumer electronics |
24.9% |
|
Food & beverages |
23.5% |
|
Health & personal care |
21.4% |
|
Shoes |
15.2% |
|
Furniture & home goods |
14.9% |
|
Household supplies |
14.5% |
|
Pet products |
11.4% |
|
Financial products or services |
11.2% |
|
Auto & parts |
7.5% |
Top-selling TikTok products: top five
What do people buy on TikTok?
Recent data reveals the five top-selling product categories on TikTok are beauty, clothing, accessories, consumer electronics, and food and beverages. Beauty products top the list, with 44.3% of social shoppers in the US purchasing them. They are also the top-selling product on platforms like Reddit and Snapchat. Sales from these items are often boosted by TikTok influencers sharing skin care routines, makeup tutorials, and reviews.
Clothing follows closely behind. Bought by 43.1% of TikTokers, sales are driven by viral fashion trends and influencer partnerships. Incidentally, clothing is the top-selling category on Facebook, Instagram, Pinterest, and YouTube.
Accessories, purchased by 42.2% of US TikTok users, benefit from their frequent features in TikTok fashion videos. Nearly one-quarter (24.9%) of TikTokers purchase consumer electronics on the platform, while food and beverages round out the five bestselling products on TikTok, with 23.5%.
Other bestselling items on TikTok
Other bestselling items on TikTok include health and personal care, shoes, furniture and home goods, and household supplies. More than one in five (21.4%) social shoppers have purchased products related to health and personal care. Stimulated by a rising focus on wellness and self-care, it is the fastest-growing sector in the US.
This list also includes shoes, which 15.2% of TikTok users have purchased via the platform. Meanwhile, 14.9% have bought furniture and home goods, an industry whose revenues are projected to reach $263.2 billion in 2024.
Household supplies and pet products, bought by 14.5% and 11.4% of users, respectively, are popular due to cleaning hacks and pet care tips. TikTok also sees purchases in financial products (11.2%) and automotive parts (7.5%), showcasing its potential as a diverse marketplace.