Average Time Spent on Facebook Per Day
Ranked as the most popular social media platform in the United States and worldwide, Facebook’s influence on consumers’ daily lives is undeniable. As of 2024, there are more than 250 million Facebook users in the US alone, making the platform an indispensable marketing tool for online businesses.
To effectively tap into Facebook’s audience, businesses must craft well-informed sales and marketing strategies, which require key insights into how people use Facebook. Beyond understanding Facebook’s age demographics, it’s crucial to know how much time different age groups spend on the platform each day. In this post, we take a look at the average time spent on Facebook by US users across different age categories.
Time spent on Facebook by age group: table
|
Age group |
Average time spent on Facebook per day |
|
18–24 |
11 minutes |
|
25–34 |
20 minutes |
|
35–44 |
23 minutes |
|
45–54 |
25 minutes |
|
55–64 |
26 minutes |
|
65+ |
15 minutes |
|
Total |
20 minutes |
How much time do people spend on Facebook every day?
A recent report puts the time spent by active US Facebook users on the network’s Android app at 17 hours and 19 minutes per month. Assuming a 30-day month, this averages to just less than 35 minutes a day. But what does usage look like across different age groups?
A more detailed analysis in 2024 shows that US adults spend an average of 20 minutes per day on Facebook. This refers to users aged 18 and older and accounts for access across all types of devices.
A further breakdown reveals a general trend in which usage rises with age, with notable differences across generations. For instance, young adults aged 18 to 24 spend just 11 minutes every day on Facebook, making them the demographic with the lowest usage. Adults aged 25 to 34 dedicate 20 minutes per day to the platform—nine minutes more than their younger counterparts.
Among adults from 35 to 44, Facebook usage rises to an average of 23 minutes per day. For middle-aged adults aged 45 to 54, this figure increases to 25 minutes. The trend peaks with older adults aged 55 to 64, who spend 26 minutes daily on Facebook, before declining to 15 minutes for seniors aged 65 and above.
Average time spent on Facebook: key takeaways
This data highlights a clear trend: Facebook usage tends to increase from young adulthood into middle age, peaking among users aged 55 to 64, before declining among seniors. This suggests potential shifts in social media preferences among younger generations. For businesses looking to effectively target Facebook users, understanding these age-related patterns is key. While older age groups remain highly engaged, younger users may be less active on Facebook, suggesting that tailored marketing strategies may be needed to capture their attention.