How Much Money Does Amazon Make on Prime Day?
Amazon Prime Day has quickly become one of the most significant shopping events of the year, drawing millions of shoppers eager to snag deals across various product categories.
With the ever-increasing number of Amazon Prime subscribers, the 48-hour event’s financial impact on one of the world’s top retail companies has grown remarkably. But exactly how much money does Amazon make on Prime Day? Let’s jump into the figures and explore the annual performance of Amazon Prime Day from 2016 to 2024.
Amazon Prime Day sales numbers: highlights
- In 2024, Amazon Prime Day revenues in the US rose by 11.8%, to $14.2 billion.
- From 2016 to 2024, Amazon Prime Day revenues increased at an average annual growth rate of 41.6%.
- The average order value (AOV) during this year’s Amazon Prime Day 2024 was recorded at $57.97, while the average price per item was $28.06.
- The average Amazon Prime Day shopper in 2024 was a suburban female aged between 35 and 44.
Amazon Prime Day revenue: table
|
Year |
Amazon Prime Day revenue |
Annual change |
|
2016 |
$0.99 billion |
|
|
2017 |
$1.59 billion |
+60.6% |
|
2018 |
$2.62 billion |
+64.8% |
|
2019 |
$4.32 billion |
+64.9% |
|
2020 |
$6.17 billion |
+42.8% |
|
2021 |
$7.31 billion |
+18.5% |
|
2022 |
$11.90 billion |
+62.8% |
|
2023 |
$12.70 billion |
+6.7% |
|
2024 |
$14.20 billion |
+11.8% |
Amazon Prime Day results: 2024
In 2024, Amazon Prime Day set a new record, generating a whopping $14.2 billion in sales. This impressive figure reflects the continued growth and popularity of the event among consumers.
The success of Prime Day 2024 can be attributed to several factors, including the ever-expanding base of Amazon Prime members, which reached 180.1 million in the US alone. Additionally, Amazon’s strategic marketing, exclusive deals for Prime members, and seamless shopping experience have all played a pivotal role in driving sales during this annual event.
Moreover, the variety of products on offer, ranging from electronics to household goods, ensures that there is something for everyone. This diverse product range, paired with limited-time lightning deals and attractive discounts, creates a sense of urgency and excitement among shoppers, further boosting sales.
According to analysts, the average order value (AOV) during 2024’s affair was $57.97, while the average price per item was $28.06. The average household spent $164.29, and 65% of households placed more than one order. As many as 11% of households made five or more purchases, highlighting the event’s ability to drive repeat business.
Interestingly, 76% of Prime Day shoppers made at least one purchase from a small or medium-sized business, reflecting Amazon’s efforts to promote third-party sellers. Almost one-third of shoppers also discovered new products or brands during the event, indicating the effectiveness of Prime Day in driving product discovery.
Amazon Prime Day performance: 2016–2024
Amazon Prime Day statistics show that sales growth since 2016 has been remarkable. That year, the event generated $990 million in sales. This figure grew by 60.6% and 64.8% in 2017 and 2018, to $1.59 billion and $2.62 billion, respectively. By 2019, sales reached $4.32 billion, following a 64.9% increase. The COVID-19 pandemic drove a significant 42.8% increase in 2020, totaling $6.17 billion.
In 2021, Amazon Prime Day sales grew by 18.5% to $7.31 billion, followed by a substantial 62.8% jump in 2022, to $11.9 billion. However, growth began to slow in 2023, with sales increasing by 6.7% to $12.7 billion. In 2024, sales rose at a relatively slower pace of 11.8%.