Apple Brand Value (2010–2024)
Topping the list of the world’s most valuable brands, Apple has solidified its position as one of the most dominant and influential companies in the world. Adding to that is an impressive market capitalization of more than $2.5 trillion, a testament to Apple’s innovative products and loyal customer base.
This article discusses the evolution of Apple’s brand value from 2010 to 2024, highlighting key milestones and fluctuations.
Brand value of Apple: table
|
Year |
Apple’s brand value |
Annual change |
|
2010 |
$83.2 billion |
+31.8% |
|
2011 |
$153.3 billion |
+84.4% |
|
2012 |
$182.9 billion |
+19.3% |
|
2013 |
$185.1 billion |
+1.2% |
|
2014 |
$147.9 billion |
-20.1% |
|
2015 |
$247.0 billion |
+67.0% |
|
2016 |
$228.5 billion |
-7.5% |
|
2017 |
$234.7 billion |
+2.7% |
|
2018 |
$300.6 billion |
+28.1% |
|
2019 |
$309.5 billion |
+3.0% |
|
2020 |
$352.2 billion |
+13.8% |
|
2021 |
$612.0 billion |
+73.8% |
|
2022 |
$947.1 billion |
+54.7% |
|
2023 |
$880.5 billion |
-7.0% |
|
2024 |
$1,016.0 billion |
+15.4% |
Apple brand value (2010–2024)
In 2024, Apple’s brand value reached an impressive $1 trillion, marking a 15.4% increase from the previous year. The brand value of Apple has seen significant growth amid some fluctuations over the past 14 years. In 2010, Apple’s brand value stood at $83.2 billion, as the tech company began a decade of development. Just a year later, this number soared to $153.3 billion, an 84.4% increase, driven by the success of the iPhone and iPad 2. In 2012, the brand value reached $182.9 billion, and in 2013, it experienced a modest rise to $185.1 billion. However, 2014 saw the brand value of Apple decline to $147.9 billion, a 20.1% decrease, due to increased competition and market saturation.
The brand bounced back in 2015, to $247 billion, a 67% increase, thanks to the Apple Watch launch and strong iPhone 6 sales. In 2016, it slightly declined to $228.5 billion, reflecting market adjustments. By 2017, it increased modestly to $234.7 billion, supported by the iPhone 7 and the firm’s expanding services.
Apple’s brand value continued on its growth path in 2018, as it surged to $300.6 billion. This was largely driven by the iPhone X and Apple Music growth. In 2019, it rose to $309.5 billion, and in 2020, it reached $352.2 billion, thanks to the iPhone 11’s popularity and Apple Pay and Apple TV+ introductions.
A significant leap occurred in 2021, with the brand value soaring to $612 billion. In 2022, it skyrocketed to $947.1 billion, bolstered by the iPhone 13 and wearables. However, 2023 saw a slight decrease, to $880.5 billion.
From 2010 to 2024, Apple’s brand value has shown remarkable growth, increasing more than 12-fold and at an average annual growth rate of 23.5%.