How Many Amazon Prime Members Are There in the US?
Boasting a market cap of close to $2 trillion and rising retail ecommerce sales, there’s no question that Amazon has become a household name worldwide and in its home market, the United States.
The ecommerce giant’s growing influence is also evident in the increasing number of people subscribing to Amazon Prime, a service that currently provides millions with exclusive benefits ranging from free two-day shipping to video-streaming services.
How many Amazon Prime members are there in the US? Let’s take a closer look at some key Amazon Prime statistics surrounding its subscriber count.
Number of Amazon Prime members in the US: table
|
Year |
Number of Amazon Prime members |
Annual change |
|
2017 |
99.7 million |
|
|
2018 |
112.1 million |
+12.4% |
|
2019 |
126.0 million |
+12.4% |
|
2020 |
146.1 million |
+16.0% |
|
2021 |
161.7 million |
+10.7% |
|
2022 |
168.3 million |
+4.1% |
|
2023 |
174.9 million |
+3.9% |
|
2024 |
180.1 million |
+3.0% |
How many people have Amazon Prime in the US in 2024?
As of 2024, the number of Amazon Prime members in the US stands at 180.1 million, a record high. This impressive figure marks a continued growth trend for the subscription service, which has seen a steady increase in users since its inception nearly two decades ago.
The journey of Amazon Prime’s subscriber count in the US in recent years has been nothing short of remarkable. Back in 2017, Amazon Prime had approximately 99.7 million subscribers, which means that this number has close to doubled over the past seven years. The milestone of reaching more than 100 million members was achieved in 2018, and a year later, the figure rose to 126 million. In 2020, amidst the global pandemic, Amazon added close to 20 million new Prime users, as membership count surged to 146.1 million. The convenience of home delivery and the rise in the number of online shoppers in the US played a crucial role in this spike.
The number of Amazon Prime subscribers continued growing, reaching 161.7 million members in 2021 and 168.3 million in 2022. The growth rate has slowed slightly in recent years, but it remains positive. In 2023, the number of Prime members was recorded at 174.9 million. The latest figure of more than 180 million in 2024 demonstrates Amazon Prime’s sustained popularity and its continued ability to attract new subscribers.
Annual growth in number of Amazon Prime members: 2017–2024
Since 2017, Amazon Prime has experienced robust growth, particularly from 2018 to 2021. The annual growth rate of its subscribers during this period was substantial, starting with a 12.4% increase in 2018, a trend that continued in 2019 with another 12.4% rise.
The year 2020 saw a significant surge of 16%, the largest annual increase between 2017 and 2024. Several factors contributed to this rapid growth, including the COVID-19 pandemic, which led to a massive increase in online shopping as people avoided physical stores. Amazon Prime’s benefits, such as free and fast shipping, became even more appealing during this period. In 2021, another double-digit rise of 10.7% was recorded.
Starting from 2022, the growth rate began to decelerate. The number of Amazon Prime subscribers increased by 4.1% in 2022, less than half of the previous years’ growth rates. In 2023 and 2024, it grew by 3.9% and 3%, respectively. The slowdown in the previous three years can be attributed to market saturation, as Amazon Prime had already captured a significant portion of the potential subscriber base in the US.
From 2017 to 2024, the number of Amazon Prime subscribers in the US rose by an average annual growth rate of 8.9%.