In ecommerce, your choice of products can make or break your online store’s success. Although you can choose from many items to sell, don’t forget to include a diverse selection of trending products in your catalog.
In this article, you’ll find a list of the top 32 trending products sold by US Shopify merchants. These picks aren’t random—they’re popular items that consumers love. Plus, get insights on emerging product trends and start selling products online with greater confidence.
32 top selling items for ecommerce stores
Here’s a list of 32 products that are a hit with consumers right now:
- Makeup
- Cleaning products
- Bicycles
- Drinkware
- Hair products
- Coats and jackets
- Wine
- Perfume and cologne
- Skin care
- Women’s apparel
- Arts and crafts
- Vitamins and supplements
- Bedsheets
- Candles
- Underwear
- Motor vehicle parts
- Bath and body products
- Socks
- Fitness equipment
- Beauty products
- Ink (temporary tattoos)
- Children’s toys
- Eco-friendly products
- Kitchen appliances
- Food accessories
- Oral health products
- Sleep aids
- Phone accessories
- Posters and artwork
- Cookware
- VR accessories
- Pet products
1. Makeup
Makeup remains a popular product category, with fresh tools and techniques continually reshaping the industry.
Last year, lip stain made the list of trending products. While average monthly searches have dipped a bit, the consistent interest since mid-2022 suggests this cosmetics item will keep trending in 2024.
Tips for marketing trending makeup products in your online business:
- Take inspiration from Rare Beauty, which leverages Selena Gomez’s celebrity through viral TikTok videos.
- Create makeup tutorials to help customers get the most out of their purchases.
2. Cleaning
Keeping clothes lint-free can be a hassle. You wear that favorite black sweater, and by the time you leave the house, it’s covered in fuzz. Lint rollers are a trending product that tackles this everyday issue. They’re easy to use and essential for anyone who wants to look sharp without a lot of fuss.
Launch a cleaning store and stock this item to meet demand. Focus on promoting the convenience and effectiveness of the item—through videos, influencer collaborations, and other marketing strategies.
3. Bicycles
Ebikes are shaking up the cycling scene. These electric two-wheelers make commuting easy, even on steep hills, allowing more people to travel varying distances.
Interest in ebikes has surged over the past five years, with searches hitting peaks every summer. Predictions say ebike sales will rise 10% yearly until 2030, with more than 77 million ebikes hitting the road.
Google Trends shows rising search interest for “ebikes” from 2019 to 2024. The stable demand makes it a great product to dropship, but don’t forget to niche down when it comes to starting a business.
For example, John Murphy grew a successful ebikes business by targeting hunters who need ebikes to travel quickly and quietly.
4. Drinkware
Some people want practical drinkware, and there’s nothing hotter right now than insulated tumblers.
Born from the need to keep beverages at the right temperature for hours, these thermal mugs are perfect for individuals on the go.
Insulated tumblers are projected to generate $1.9 billion by 2028, growing at a compound annual rate of 8.8%. Their eco-friendly appeal and practical features make them a hit with customers looking for sustainable options.
Consider using private labeling as a strategy to sell insulated tumblers through your store. With this approach, you’ll be able to customize the design and add your own branding to a proven, popular item.
Note: Private labeling is ideal for most trending drinkware, including shot glasses, cocktail shakers, and toasting flutes.
5. Hair products
Some women crave longer hair but struggle to grow it, making hair extensions and wigs one of the most popular products to sell online.
If you look at the order volume for hair wigs and extensions, many suppliers dropshipping these products have received thousands of orders.
Google Trends shows there’s been a growing number of searches for hair wigs. Of course, it’s important to remember that Shopify bans the selling of human hair, so don’t sell that. However, artificial hair is allowed on your online store.
You can market these trending products with YouTube videos, where you create how-to hair tutorials. You can also channel the power of influencers who can show off their hair extensions, giving your brand a shoutout.
6. Coats and jackets
Demand for coats and jackets is fueled by the changing seasons, shifting fashion styles, and a rising interest in outdoor adventures.
Forecasts predict the outdoor apparel market could exceed $45 billion by 2027. This category is on track for significant growth—make sure you have your best parka ready.
Dropshipping coats and jackets can be a savvy, low-cost business strategy, provided you find a supplier with quality products and quick shipping.
You might also consider becoming an affiliate partner for a fashion brand or retailer. With an affiliate link, you could launch a website or social media platform to review and spotlight stylish outerwear while earning commissions.
7. Wine
Wine is another market experiencing a preference shift. Consumers today are interested in natural and organic wines and bottles from undiscovered regions. They’re also seeking innovative ways to explore blends and buy directly from producers.
Based on Google Trends’ data, wine-related searches peak during the holidays. Keep this seasonal interest in mind as you develop your business strategy to capture more sales.
8. Perfume and cologne
The fragrance industry is changing. People now prefer premium, natural, and unisex scents over traditional gendered perfumes. That means there’s an opportunity for you to start a business offering unique and personalized fragrances.
Searches for perfumes often include brand and product names, so search engine optimization can help you capture more traffic. Additionally, focus on crafting engaging descriptions and showcasing the story behind your scents to connect with customers and boost your brand’s appeal.
Pro tip: For a fresh take on your scent business, consider creating a B2B ecommerce site that offers custom fragrances for companies. Many hotels and restaurants use unique scents to create a memorable atmosphere and connect their brand to a specific aroma. By crafting tailored scents, you can help these businesses create a distinctive experience that keeps customers coming back.
9. Skin care
Skin care is a thriving niche with many trending ecommerce products. From cleansers and moisturizers to serums and masks, there’s a variety of skin care products you can add to your lineup.
Skin care also has newer trends like products featuring snail slime. Searches for “bee venom” spiked over the past few months in the US. Consider adding such items to your own ecommerce store to fulfill the market demand for trending skin care.
Other trends to explore in the skin care niche include:
- Vegan skin care
- Hyaluronic acid serums
- Retinol-based products
- Sustainable and cruelty-free options
10. Women’s apparel
In the fall of 2024, you’ll see a rise in straight-leg denim, as these trending jeans skyrocket in popularity.
Cropped varieties and raw hems will be fan favorites. But of course, you can also sell boyfriend jeans.
According to Google Trends, this trending product is still on its upward climb, meaning now is the time to jump on it.
When marketing denim products, you’ll want to use a similar approach to those used for other fashion items. This means Facebook ads, influencer marketing, posting on social media, and even trying out Pinterest.
11. Arts and crafts
While the peak of arts and crafts during the COVID-19 pandemic has waned, Activities like paint-by-numbers kits are trending once again.
The keyword “crochet kit” sees 14,000 searches each month, while “pottery clay” has 4,400 monthly searches. Launching a dedicated crafts store or adding a crafts section to your existing online shop can help tap into this growing interest.
Many crafters prefer to make their own items to become self-sufficient and reduce the impact of fast fashion. Brands like Darn Good Yarn thrive in this space by offering ethically sourced materials. By focusing on sustainability, you can build a successful dropshipping business that resonates with eco-conscious consumers.
12. Vitamins and supplements
Vitamins and supplements had a strong showing last year, and their popularity is expected to continue growing in 2024. From essential health enhancers like vitamin D and echinacea to pre-workout blends for boosting energy, there’s a supplement for everyone.
An interesting trend is people searching for new ways to incorporate supplements into their routines. Searches for sleep aids like “melatonin gummies” have increased over the past year, and searches for “magnesium spray benefits” have tripled during the same period.
Vitamins and supplements are one of those product categories that offer opportunities for both small and large businesses. Solo entrepreneurs can make herbal remedies at home and promote them on social media, while big companies can attract health conscious consumers with wider product ranges.
13. Bedsheets
Bedsheets are a must-have for every home, so they’re always a hit with shoppers. You’ll find lots of niches to explore, usually linked to the materials used. For instance, “linen sheets” get around 20,000 searches a month. And “flannel sheets” are a fall favorite in New England.
After your bedding brand is recognized, try adding more items to your lineup. Look into selling sleepwear, bedroom furniture, mattresses, comforters, and pillows. These extras can help boost your average order value.
Shopify sellers can expand their catalog with Shopify Collective. It’s a tool that helps you collaborate with other Shopify stores and find products that complement yours
14. Candles
Candles are a hot item in the market, with a global value exceeding $10 billion. Besides being a staple in homes, they are popular in spas for relaxation and in restaurants to create ambiance. The National Candle Association notes that most people purchase candles to decorate their homes and help them unwind.
Google Trends shows a consistent interest in “homemade candles,” with New Zealand as a top market. Making homemade candles is simple, so they’re great for beginners. Even kids as young as nine have found success with candle-making.
15. Underwear
Underwear is an everyday must-have. Its small size, light weight, and high profit margins make it perfect for online sales—just like Kim Kardashian’s SKIMS, which turned heads with its viral “nipple bra” campaign.
SKIMS started with shapewear that Kim felt was missing in inclusive colors. The brand got people talking and searching like crazy. Through social media, SKIMS maintains buzz by using minimal design and unforgettable campaigns.
The formula for a winning ecommerce business is simple: identify a market need and create a shopping experience that caters to it.
16. Motor vehicle parts
Want to save money on car maintenance? Many people turn to ecommerce sites for aftermarket car parts. With plenty of how-to guides and YouTube videos out there, folks feel ready to tackle common car repairs at home.
Shopping online gives you control. You can compare prices, check reviews, and order the exact part you need without a trip to the dealer. Plus, Google Trends shows a rise in interest for things like car diffusers and dash cams.
To sell car parts online, start by highlighting certifications like CAPA, ISO, and OEM to show your parts meet safety standards. Provide clear product descriptions and helpful buying guides for your items. You can also use interactive tools or filters to help shoppers find parts for their vehicle model and make.
17. Bath and body
If searching for the perfect product to sell is wearing you out, think about transforming your bathroom into a spa haven. Trending products like bath bombs and bath salts, often infused with calming ingredients such as CBD, are in high demand.
Starting a bath and body product business is a great idea that works for any size ecommerce store. Creators like Kyle LaFond show you can take a homemade product like natural deodorant and make it a household name.
18. Socks
Socks might seem basic, but they’re a top seller for online shops. Their appeal lies in endless styles, from cozy Merino wool to fun designs featuring beloved pop culture figures.
You can start your own online store selling socks and find a profitable niche in this versatile market. Focus on a distinct theme or target a specific audience to set your brand apart.
Additional tips for success in the sock market include:
- Collaborate with artists or influencers to create unique limited-edition designs that generate buzz.
- Use engaging social media campaigns to showcase your socks in everyday settings and highlight their comfort.
- Provide detailed product descriptions and high-quality images to boost customers’ confidence in your products.
19. Fitness
The fitness industry is always hopping on new trends. And right now, we’re seeing a trend revolve around abdominal crunch straps.
There’s been some recent growth the past couple of months for search terms like “abs.” And we’re also seeing strong sales growth for several online stores in the fitness space as well.
The best two channels to promote trending products like these abdominal crunch straps would be on video-based platforms like YouTube, Instagram, and Facebook. You can create demonstration videos using the product or a 10-minute workout tutorial featuring the product.
When it comes to the call- to action, it’s best to include it in the video with a link in your bio or in the description to encourage sales. Seeing the product in action and having some social proof that it works can help elevate your sales.
20. Beauty
The beauty niche has no shortage of trending products. For example, nail extensions are proving to be a powerhouse in the beauty niche On Google Trends, there’s been strong growth for the search term “nail extensions” since January 2011, proving that it’s a product capable of generating sales for a business.
Nail extensions is only one of the keywords people use to search for this product. They’re also called false nails, fake nails, fashion nails, acrylic nails, etc., indicating that the niche is a lot bigger than you might realize at first glance.
The best way to get sales for these trending products is to focus on Instagram. You can create short videos showing how to use your nail extensions.
For better reach, make sure to include Instagram hashtags in your posts. By typing in the word “nail” and looking at tags on Instagram, you’ll find that #nailsofinstagram, #nails, and #nailart have millions of posts.
21. Ink
While tattoo shops continue to attract ink enthusiasts, some people are turning to henna-like ink to express themselves. Temporary tattoos are now in high demand, as people see them as the next best alternative to the real thing.
You can start an online tattoo store and source products from AliExpress suppliers. AliExpress vendors have a vast range of different designs in stock, so you won’t find it difficult to add variety to your store.
If you want to turn your tattoos into bestsellers, market these new trending products on TikTok, Instagram, and Snapchat.
You could also use Pinterest to create trendy designs for potential buyers. On Instagram, make sure to post carousel images showcasing the different designs available in your store.
22. Children’s toys
While many parents think kids are only into gadgets these days, soft toys like plushies are making a comeback. Soft toys are a classic gift choice and have a charm that appeals to all ages. Whether it’s a cute teddy for a newborn or a quirky character for a millennial, there’s a plush for everyone.
Consider selling popular characters like Batman or Doctor Strange plush toys, as these tend to sell well. Marketing on social media platforms like Instagram, Facebook, and TikTok can help you reach your audience effectively.
23. Eco-friendly products
As people become more concerned about plastic in oceans, there will be a big movement toward reusable products. We’ve already seen this with reusable straws growing in popularity as more countries ban plastic ones.
So if you’re looking to create an eco-friendly store, this is a product you should consider selling. Google Trends data shows a steady increase in reusable bag searches, indicating that it can be a profitable item to sell in 2024.
You can market your reusable bags via Google Ads and SEO. You can also create Google Shopping ads to generate sales. However, the reality is most of your customers will likely be searching for the product if they’re interested in it. So having an SEO strategy will be important.
24. Kitchen appliances
People are becoming more conscious about the food they eat—and how they cook it. Products like air fryers allow chefs of all skill levels to prepare crispy, hot dishes without extra fat or oil. Such items are also becoming topics of discussion online, as evidenced by Google Trends.
You can partner with influencers who match the look you want to go after and who also have a sizable audience. Running Instagram ads can help you attract customers and entice them to buy.
Kitchen appliances like air fryers sell best when optimized for organic search. Create SEO-driven landing pages and use behavioral targeting to encourage sales across different platforms. Build a multichannel approach that allows buyers to add items to their cart and continue the checkout process across various devices.
Remarketing will be a very important part of selling air fryers, since 70% of customers abandon their carts without making a purchase. Do what you can to create a holistic remarketing strategy across Google Ads, Facebook, and other sales channels.
25. Food accessories
Foot accessories consist of items like tea spoons and cup stainers. You can help customers dress up their food habits with unique tools or decorative gadgets, including kettles, infusers, and of course, muslin bags.
Food accessories are very visual and lend themselves well to image-based platforms like Instagram. Don’t forget to make your social media accounts shoppable and allow customers to browse or check out with just a few taps. If possible, partner with micro-influencers in the tea industry to generate more interest.
26. Oral health
Yellow teeth can be embarrassing. Fortunately, items like teeth whiteners can help give your customers a more beautiful smile.
While growth on Google Trends is steady, the teeth whitening niche will continue to be a reliable one over the long term. If you’re looking to start a store in an evergreen niche, this trending product is worth exploring.
You’ll notice on Instagram that influencers are constantly posting pictures using teeth whitening products. Instagram influencer marketing is the best way to drive growth for your teeth whitening online store. It allows customers to see that the product works and gives your brand social proof.
Giving influencers a commission for every sale they bring in through an affiliate link can help bring in sales for your store. You could also work on optimizing your brand for search engines as a long-term play.
27. Sleep
Snoring and sleep apnea can be a big problem for couples. A person who snores can keep their partner up at night, disrupting their sleep. Enter anti-snoring products.
Store owners can dropship anti-snoring products. You’ll find chin support straps, anti-snoring nose clips, and mouth guards, which combined have had thousands of product orders. Since snoring can be a big problem, you can build a brand around solving a burning problem with your products.
Google Trends showcases a steady growth for the term “anti snoring.” The niche doesn’t seem to have any seasonal trends, making it a great evergreen niche.
Creating a lot of long-form blog posts is the easiest way to direct people to your brand. The strategy has a two-fold purpose. First, it helps you rank organically in search over time. However, you also benefit from immediate sales through retargeting ads.
28. Phone accessories
Phone cases have been growing in popularity since 2009, with no sign of slowing down. The phone case product that is doing better than usual is the silicone matte phone case.
Trending products like these have received hundreds, if not thousands, of orders. With DSers, you can easily add these trending products to your store without having to buy bulk inventory to test out these products for yourself.
The best thing about phone cases is that new trends and styles are constantly emerging (thanks to smartphone makers who are frequently releasing new handsets).
On Google Trends, keywords like “phone case” and “silicone phone case” have seen growth in search volume. If you’re looking for a stable yet constantly growing trend, the phone case niche is perfect for diving into right now.
29. Posters and artwork
Ecommerce store builders have opened up a world of possibilities for creative people. Using these tools, you can design your own website and sell your artwork to a global audience.
One major benefit of selling art online is the ability to offer print-on-demand products. With this business model, you can sell products without keeping a physical inventory. The artwork gets printed as orders roll in, which cuts upfront costs and storage headaches.
When you’re selling posters or art through your online store, try these marketing strategies:
- Use high-quality images to show off your art.
- Tell the story behind each piece. Share details about the artist, what inspired the work, or how it was made.
- Work with a print-on-demand company to offer various sizes and formats. You can go from small prints to large canvases or even digital downloads.
30. Cookware
Home cooks often upgrade from basic utensils to high-quality cookware. Data from Google Trends backs this up, with searches for “cast iron pans” on the rise. You can source these products directly from manufacturers or through wholesale marketplaces to tap into this trend.
Consumers are also interested in comparing premium cookware brands. They are increasingly searching for terms like “Staub vs. Le Creuset,” showing a desire for brand comparisons. You can provide them with detailed comparisons and buying guides to help them make an informed purchase.
31. VR accessories
The rise of virtual reality has created a $22 billion industry in just a few decades. By 2024, nearly 43 million VR devices are expected to ship. With a growth rate of 44.8% annually, the VR accessories market is one to keep an eye on.
From headsets and charging gear to hand tools and sensors, there’s a variety of products you can sell in this niche. For getting in front of a tech-savvy audience, consider jumping onto Reddit and posting in relevant subreddits. Designing targeted ads for specific audiences is another great way to expand your reach and tap into this exciting market.
32. Pet products
Fewer pets are sleeping in the bed with their humans—and are instead luxuriating in their own personal beds. Searches for dog beds have hit a recent spike after being supported by years of steady growth. Pet furniture is projected to become a $3 billion industry by 2025, thanks to new trends like donut-shaped or orthopedic dog beds.
Lots of people are in the market for dog beds, but niching down is an important part of selling effectively. Try to fill a space that remains relatively untapped and create advertisements that speak to this need. Ads that include pets increase views by more than 1,600%.
Pet beds are, by nature, a very visual product. Hire some pet models to create worthwhile brand photos, or create user-generated content campaigns to source photos directly from your audience.
How to find trending products
Finding trending products to sell online requires a keen sense of market trends and consumer needs. You need to understand what shoppers desire and be prepared to meet their demands quickly. Below are two effective strategies you can use to discover potential bestsellers for your ecommerce store.
Google Trends
Google Trends is a free tool that shows what people worldwide are searching for. Here’s how to use it:
- Head to Google Trends.
- Type a keyword linked to your product or industry.
- Look at the “Interest over time” graph. See if the term’s popularity is rising, steady, or dropping.
- Try the “Compare” feature to check how keywords measure up.
- Explore “Related queries” for more ideas.
A sudden spike in search volume often signals a trend. However, make sure the product isn’t just a passing craze before setting up a store for it.
You can learn more about search trends with ecommerce keyword research. Review historical search data and long-tail keywords to understand consumer interest better.
Online marketplaces
Online marketplaces give you a peek at what’s currently trending. Here’s how to explore them:
- Amazon: Head to the Best Sellers page to find out what’s hot across different categories.
- eBay: Check the Trending Deals section to see which items are catching buyers’ attention.
- Etsy: Explore the trending items to find popular handmade goods and editors’ picks.
- Instagram: Use popular hashtags to discover trends related to your store’s niche.
Identifying a trending product is just the start of your journey. Once you find a product to sell, you need to learn about your customers and develop a solid business plan.
Identifying a trending product is just the start of your journey. Once you find a product to sell, you need to learn about your customers and develop a solid business plan. Decide if you’ll become a retailer, stocking inventory, or if you’ll choose a dropshipping model—working with suppliers to ship products directly to your customers.
Which products are no longer trending?
Trends change fast, so what’s hot today might not be tomorrow. Based on the latest info, consumer interest in the following products has cooled off in 2024:
Matcha
If you’ve been to a café lately, you know matcha. It’s a green tea powder that’s a wellness favorite. Yet, it’s not on this year’s trending products list.
Lip stain
Lip stain gives long-lasting color without the fading of lipstick or the moisture of balm. It’s still liked, but it’s not trending at the top this year.
Power tool accessories
These accessories see rising sales, but they only make it to the quarterly trends this year.
Start selling trending products online
This list of trending products for 2024 is a great way to get your online store off the ground or take it to the next level. But there are still tons of exciting niches waiting to be explored.
To really succeed as a store owner or dropshipper, you need more than just trendy items. You should understand your customers, align your brand with their needs, and offer them a seamless shopping experience.
Trends change quickly, so keep up with the market and stay flexible. Remember to bookmark this page for the latest info on hot products.
Trending products FAQ
How do you see which products are trending?
The best way to find trending products online is to check Google Trends. The Google Trends tool analyzes the popularity of various search queries in Google across different languages and regions. You can use it to see the trends of your product ideas from 2004 onward.
What are some new products on the market?
Some new items on the market are
- Biomagnetic ear stickers
- Diamond-shaped ice cube tray
- Foldable solar panel
- Baby feather wings
- Smart temperature sensor
- Rainbow flatware
What is the most-sold product?
Fashion items and clothing are the most sold products across the globe. These range from men’s outfits to women’s clothing, accessories, shoes, and more.
How can I stay updated on trending products?
- Browse bestseller lists on Amazon and other online marketplaces.
- Use search tools like Google Trends for insights into current demand.
- Follow consumer trends news and subscribe to industry newsletters.
- Stay active on social media to spot the latest product trends.