How Many Americans Have iPhones? (2012–2023)
With the share of internet traffic from mobile devices on the rise, it’s no surprise that annual mobile commerce sales have also been growing year after year.
Currently, shopping and browsing for products are among the top mobile commerce trends, with nearly one in three consumers doing so. But not all smartphones are created equal. Businesses looking to tap into this potential will need to cater their strategies to their target audience’s preferences for mobile devices.
To help you do that, here’s a look at how many Americans have iPhones, the most popular smartphone brand in the United States.
Number of iPhone users in the US: Table
|
Year |
Number of iPhone users in the US |
Annual change |
|
2012 |
51 million |
|
|
2013 |
72 million |
+41.2% |
|
2014 |
88 million |
+22.2% |
|
2015 |
101 million |
+14.8% |
|
2016 |
114 million |
+12.9% |
|
2017 |
125 million |
+9.6% |
|
2018 |
127 million |
+1.6% |
|
2019 |
131 million |
+3.1% |
|
2020 |
138 million |
+5.3% |
|
2021 |
141 million |
+2.2% |
|
2022 |
149 million |
+5.7% |
|
2023 |
153 million |
+2.7% |
How many people in the US have iPhones?
According to recent statistics, there were 153 million iPhone users in the US in 2023. This is 2.7% more than 2022’s 149 million and is one of the smallest annual increases in recent years.
Analysts attribute the rise to Apple cutting prices on some of its older models, which spurred sales, and the government’s ban on rival brand Huawei.
The number of iPhone users in the US has been growing year after year for at least a decade. In 2012, there were 51 million iPhone users—around one-third of the current figure. By 2015, this had nearly doubled, to 101 million, when the number of iPhone users in the US surpassed 100 million for the very first time.
How many Americans own iPhones: 2012–2023 growth
From 2012 to 2023, the number of iPhone users in the US increased by 102 million. This marks a 200% overall increase and an average annual growth rate of 11.6%. Essentially, iPhone users in the US tripled over this period.
However, growth has slowed in recent years. From 2013 to 2016, annual growth rates were in double digits, and averaged 22.8%. But from 2017 to 2023, the average annual growth rate decelerated to 4.3%.
The largest annual increase in the number of iPhone users in the US came in 2013, when it was still a fairly new product. That year, the figure grew by 41.2%. In contrast, the smallest increase, which was registered in 2018, was 1.6%.
Despite the recent slowdown, Apple remains the most popular smartphone brand in the US by a large margin. It has a market share of around 60%, which means that more than half of all smartphone users there own an iPhone. In comparison, its biggest competitor, Samsung, has a market share of around 20%.
iPhone market share in the US: 2014–2024
|
Year |
iPhone’s US market share |
|
2014 |
42.3% |
|
2015 |
43.3% |
|
2016 |
43.5% |
|
2017 |
44.2% |
|
2018 |
45.1% |
|
2019 |
45.2% |
|
2020 |
45.3% |
|
2021 |
46.9% |
|
2022 |
48.7% |
|
2023 |
58.3% |
|
2024 |
61.3% |
In terms of the percentage of iPhone users in the US, this number is set to rise to 61.3% in 2024, up three percentage points from 58.3% in 2023. This means that more than three out of every five smartphone users in the US are owners of iPhones.
iPhone’s market share in the US has risen steadily over the past decade. In 2014, less than half of all smartphone users in the country owned an iPhone.