Elise Dopson

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Elise Dopson

Elise Dopson is a freelance writer for leading B2B SaaS companies. She teaches everything she knows through Peak Freelance.

Growth strategies

9 Strategies To Achieve a Higher Conversion Rate

May 31, 2024

Customer Experience

How to Create a Good Checkout Experience: 11 Steps

May 24, 2024

b2b advantages

The 11 Top B2B Ecommerce Benefits (2024)

May 21, 2024

Two people with shopping bags climbing steps, indicating financial growth or consumer progression on a soft green background.

Growth strategies

How to Lower Customer Acquisition Costs: 9 Strategies to Reduce CAC

May 15, 2024

omnimarketing

Growth strategies

What is Omnichannel Marketing? Examples and Tips

Mar 3, 2020

wholesaleb2b

What Is B2B Wholesale? Benefits and How To Get Started

Nov 24, 2022

b2b marketplaces

B2B Marketplaces: Top 6 Wholesale Marketplaces to Find Buyers

Nov 24, 2022

Pattern3 (1)

Growth strategies

Ecommerce Influencer Marketing: A Complete Guide (2024)

Aug 2, 2023

returrates

Ecommerce Operations Logistics

Ecommerce Returns: Expert Guide to Best Practices (2024)

Sep 6, 2023

reverse

Ecommerce Operations Logistics

Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently

Apr 1, 2024

Investing in Sustainability

Industry Insights and Trends

Sustainable Fashion: How To Make Your Fashion Brand More Green

Mar 16, 2024

multichannel selling

Unified Commerce

Multichannel Selling: How To Decide on Sales Channels for Your Business

Jul 24, 2023

enterpriseplatforms

Enterprise ecommerce

How to Choose an Enterprise Ecommerce Platform for Your Scaling Store

Mar 27, 2024

seo site migration

Growth strategies

SEO Site Migration: 11-Point Checklist To Protect Rankings, Boost Traffic, and Drive Sales

Aug 21, 2023

Influencers_2020_hero_image

Growth strategies

Influencer Marketing Strategy: How to Turn Sponsored Posts into Sales

Mar 8, 2024

retention

Growth strategies

Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention

Sep 9, 2022

intlwarehouse

Ecommerce Operations Logistics

What Is an International Warehouse? Solutions for Global Supply (2024)

Mar 13, 2024

plas

Growth strategies

How To Increase ROAS and Sales Using Product Listing Ads (PLAs)

Apr 28, 2023

holiday ecommerce

Growth strategies

Holiday Ecommerce: 10 Winning Marketing Strategies with Examples

Nov 6, 2023

Apple's iOS14 update and how it will affect ecommerce brands

Growth strategies

iOS Marketing for Ecommerce Brands: Best Practices and How to Prepare for Future iOS Updates

Mar 8, 2024

Sell on multiple platforms

Growth strategies

How To Sell on Multiple Channels Without the Logistical Headache (2024)

Mar 4, 2024

ecommerce fraud

Business Intelligence

Ecommerce Fraud Prevention: Strategies to Protect Your Business

Feb 21, 2024

selling wholesale

How to Become a Wholesale Distributor in 8 Steps

Jan 17, 2024

Growth strategies

Brand Building Best Practices: Statistics, Trends & Strategy

Jan 25, 2022

Win-Back Campaigns

Growth strategies

Ecommerce Win-Back Campaigns: Monetizing Lapsed Customers (2024)

May 26, 2023

streetwearheader

Industry Insights and Trends

Streetwear Marketing: Definition, Strategies + Examples (2024)

Apr 28, 2023

3pl

Ecommerce Operations Logistics

Understanding 3PL: The Role of Third-Party Logistics in 2024

Aug 21, 2023

Returning Visitor

Growth strategies

Returning Visitors in Ecommerce: How to Retarget Past Users & Convince Them to Buy

Jun 7, 2023

Multichannel Marketing

Industry Insights and Trends

Multichannel Marketing: Definition, Data, and a Strategy To Sell Anywhere (2024)

May 26, 2023

b2b sales

How to Generate B2B Sales Online: Definition, Process, and Strategies for 2024

Nov 14, 2022

b2b customer service

How to Provide World-Class B2B Customer Service to Build Trust and Create Long-Lasting Relationships

Dec 21, 2022

warehousemgmt

Ecommerce Operations Logistics

Warehouse Management Best Practices and Benefits (2024)

Nov 14, 2023

Customer journey map featured image

Growth strategies

Ecommerce Customer Journey Maps 101 (2024)

Sep 1, 2023

localization

Unified Commerce

Ecommerce Localization: How to Localize Currency, Language, and Pricing for International Shoppers

May 20, 2022

ShopifyPlus Blog Google Shopping

Growth strategies

The Ultimate Google Shopping Guide for 2024: How It Works

Nov 8, 2023

b2bvsb2c

B2B vs B2C Ecommerce: What's the Difference? (2024)

May 30, 2023

ShopifyPlus Blog Native Advertising

Growth strategies

What Is Native Advertising? Types, Benefits, and Examples (2024)

Oct 5, 2023

Ecommerce Search Practices

Customer Experience

Top 12 Ecommerce Site Search Best Practices in 2024

Aug 24, 2023

social platforms

Unified Commerce

10 Best Social Commerce Platforms and Apps in 2024

Aug 8, 2022

onlineshopp

Unified Commerce

Holiday Ecommerce Sales: 6 Tips To Increase Sales

Nov 1, 2023

ShopifyPlus Blog Repeat Purchases

Growth strategies

6 Strategies to Increase Repeat Purchases by 80%

Oct 11, 2023

b2bfunnel2

B2B Sales Funnel: How to Identify Which Stage Your Buyer is In and Convert Them into Customers—Fast

Dec 21, 2022

Customer Feedback Loops

Customer Experience

Customer Feedback Loops: How They Work and Examples

Aug 23, 2023

B2B DTC blog header

How to Deliver DTC-Style Experiences Your B2B Buyers Crave

Feb 8, 2023

67 Update Site Speed FA

Growth strategies

Website Speed Optimization: 12 Techniques to Achieve Blazing-Fast Ecommerce Site Speed

Jun 30, 2023

shopifyplus blog wholesalve vs dtc 3840x2160 1

Wholesale vs. Direct-to-Consumer: Pros, Cons and How To Strike the Right Balance

Jun 1, 2023

header

Customer Experience

Fashion Brand Storytelling Examples to Inspire You

Mar 24, 2023

b2bbuying

Understanding the B2B Buying Process: The Key Factors and Stages That Affect B2B Decisions

Dec 5, 2022

bfcmwebinar

Industry Insights and Trends

Experts Share How They’re Turning Peak Traffic into Peak Sales

Sep 1, 2021

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