If you're just starting out with your ecommerce venture, social media is an avenue you'll want to include as part of your marketing strategy.
Facebook, X (Twitter), Instagram, Snapchat, TikTok… these are channels that present a gold mine of opportunities with massive potential to increase coverage and awareness for your brand.
Of the social media platforms, X (Twitter) marketing can be particularly complex, given its short life span and limiting character limit.
So, to understand how to best optimize your strategy, you'll first need to be equipped with the most important X (Twitter) stats that answer questions such as:
- How many people use X (Twitter)?
- How popular is X (Twitter) among consumers?
- What are some X (Twitter) demographics to consider?
Fret not. In this article, we'll present to you 10 X (Twitter) statistics to consider for your ecommerce brand's social media marketing strategy.
To learn more about how to master an X account, check out this ultimate X (Twitter) guide for business success.
Let's dive in!
1. Number of X (Twitter) users
One of the first questions that come to mind when considering using X (Twitter) for business success is probably: how many people use the platform?
According to experts' recent estimates, there are 353.9 million monthly active users on X (Twitter). And with such figures, it should come as no surprise that X (Twitter)ranks among consumers' favorite social media platforms in the world. And while it may still pale in comparison with Facebook's statistic of 2.94 billion users, there's no question that the reach of X (Twitter) for any marketing campaign remains huge.
2. X (Twitter) demographics: Age
Instagram, TikTok, and Snapchat may have snapped up the young demographic, but X (Twitter) has its own unique crowd to appeal to.
The majority of X (Twitter) users worldwide are between 25 and 49 years old. This paints a pretty clear picture of X’s appeal to an audience that's more mature than those of Snapchat and Instagram.
Even though Twitter may be more widely used among older adults, that's not to say that it's unpopular among younger ones. In fact, 32.1% of Twitter's users are between the ages of 18 and 24.
3. X (Twitter) demographics: Gender
In terms of global gender demographics, X (Twitter) is a lot more popular among males than females. 71.2% of X (Twitter) users worldwide are male, compared to just 28.8% of females, which puts the ratio of males to females at 2.5 to one.
This is also reflective of the gender demographics of X (Twitter) users in the US, but with a smaller margin. X (Twitter) demographics in the US show 63% are males, as opposed to 37% females.
4. Average time spent on X (Twitter)
The average time spent on X (Twitter) among US consumers clocks in at 34.1 minutes per day. For reference, this is more than rivals Snapchat, Instagram, and Facebook, on which the average social media user spends just over half an hour per day.
However, it is still shy of consumers' time spent on TikTok and YouTube, which comes in at 55.8 minutes and 47.5 minutes, respectively.
One of X’s most popular uses is to communicate breaking news. In fact, journalists make up a significant proportion of all verified accounts on the platform. The bite-sized news in the form of tweets makes for easy and quick consumption.
When it comes to time spent on X (Twitter), it also helps to know the best time and day to post on X (Twitter). Recent research shows this is in the mornings on Tuesdays and Wednesdays.
5. X (Twitter) App Store downloads
When it comes to app downloads, X’s performance is a testament to its dedicated user base. The platform's app was downloaded an impressive 11.7 million times from the App Store. This consistent stream of new users shows that despite a highly competitive social media landscape, Twitter remains a go-to destination for millions of people worldwide.
6. X’s popularity among B2B marketers
If you need more X (Twitter) statistics to convince you of the platform's potential, here's another.
67% of all B2B businesses are using X (Twitter) as a digital marketing tool. And given the number of active users, this figure really shouldn't come as a surprise.
Social media has given rise to the possibility of engaging personally with consumers. So much so that the brand-customer relationship has gone from one that's uni-directional to bi- and even multi-directional.
In other words, brand messaging is no longer a simple one-sided conversation whereby consumers only listen. They are now well-equipped to react, respond, and interact not only with brands and their messages but also with other consumers who are also engaging.
That said, it's become increasingly important for brands to not only be present on X (Twitter) but also interactive and engaging.
In fact, 77% of Twitter users have a better impression of a brand when they respond to a tweet. And six out of ten users expect a brand to respond to any customer service requests within one hour.
Tip: Check out our guide on how to use X (Twitter) Analytics to improve your engagement.
7. Tweets statistics
Consider the following X (Twitter) statistics:
- Half a billion tweets are sent out each day
- That equates to 5,787 tweets per second
- The average X (Twitter) user follows just five brands
Marketing on X (Twitter) isn't going to be a walk in the park, given the stiff competition. But that's not to say it's not possible.
When launching a social media marketing plan, keep in mind these X (Twitter) statistics. More specifically, think about the ideal times to tweet to reach your key market(s).
Play around with your tweet schedule and analyze your tweets' statistics to determine the best time to send out a tweet.
Social media tools like Buffer and Hootsuite can lend a hand in scheduling and analysis of your tweets to figure out the best times to reach your target audience.
8. X’s popularity in the US
X (Twitter) has a truly global reach, but its largest user base is in the United States, with over 100 million accounts. This is followed by a strong presence in Japan, with an estimated 69-73 million users, and Brazil, which has around 16-21 million users.
Tip: Check out our guide on how you can get more Twitter followers.
9. Most-used emoji in tweets
The "Face With Tears of Joy" emoji is the most popular on X (Twitter) and has been used more than two billion times.
A big smiley face with tears oozing out the sides of grinning eyes, 😂 is "used to show something is funny or pleasing".
And as far as X (Twitter) statistics show, three out of four emojis tweeted are positive, with those reflecting a state of joy being tweeted more than sad, angry, fearful, and disgusted ones.
Unsurprisingly, the amount of positive emojis tweeted increases towards the weekend.
10. X’s influence on consumption habits
If some of the abovementioned X (Twitter) statistics still aren't convincing enough for you to launch a campaign, how's this to tip the scales: four out of ten X (Twitter) users carried out a purchase after having come across it on the social media platform.
This is a great reflection of the increasing influence social media has on consumers' purchase habits and highlights just how important it is for brands to be present on social media.
Getting your brand involved on X (Twitter), however, revolves around more than just being interactive and engaging. There's also the power of social media influencers to consider.
According to X (Twitter), the purchase intent of users increased over five-fold when they were exposed to tweets from both influencers and brands, as opposed to 2.7 times with just brand tweets.
Getting involved in X (Twitter) campaigns with influencers has clear benefits for your business and you may want to begin finding appropriate influencers as soon as possible.
Conclusion: X (Twitter) statistics
If you have just one takeaway from these X (Twitter) statistics, let it be that it is one of the most important social media sites that should form part of your brand strategy.
And with over 350 million active users, there's a huge pool of consumers to tap into and engage with. So if you're not on the platform, your ecommerce business may lose out because chances are your competitors are already there.
Summary: X (Twitter) statistics
Here's a summary of the X (Twitter) statistics you need to know:
- There are 353.9 million monthly active users on X (Twitter).
- 59.2% of all X (Twitter) users worldwide are between 25 and 49.
- The ratio of female to male X (Twitter) users is roughly two to five: 28.8% female and 71.2% male.
- US adults spend an average of 34.1 minutes a day on X (Twitter).
- There were 11.7 million downloads of X (Twitter) on the App Store in the first quarter of 2019.
- 75% of B2B businesses market their products and/or services on X (Twitter).
- 500 million tweets are sent out per day.
- 42.3% of US consumers use X (Twitter) at least once a month.
- The "Face With Tears of Joy" emoji is the most popular emoji on X (Twitter) and has been used more than 2 billion times.
- 40% of X (Twitter) users carried out a purchase after seeing it on Twitter.
X (Twitter) statistics FAQ
How many users does X (Twitter) have?
Experts estimate there are over 350 million monthly active users on X (Twitter) worldwide.
What are the key demographics of X (Twitter) users?
The majority of X (Twitter) users are males between the ages of 25 and 49. In terms of location, the United States has the largest user base with over 100 million accounts, followed by Japan and Brazil.
How can marketers use X (Twitter)?
Marketers can use X (Twitter) to connect with customers, build brand awareness, and drive sales. The article highlights that 40% of users have purchased something after seeing it on the platform.